Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
</p> <p> Founder Sophia Amoruso will also resign as executive chairwoman of the online clothing retailer. According to sources close to the situation, Nasty Gal is preparing to file for Chapter 11 bankruptcy protection, allowing it to reorganize its business. In addition, said sources, founder Sophia Amoruso is resigning as executive chairwoman. The hip online…
Google is now showing AMP results in Google Image Search. Will Barnes notified me of this on Twitter and I was able to replicate it. Here is a screen shot showing the AMP logo in the image search results and if you click on the result title, it takes you to the AMP version of…
Every year, the marketing arm of the tech industry huddles around a simmering cauldron of PR gumbo and fishes out a single word or phrase that will embody the hope — and hype — of the latest generation of gadgets. Previous examples have ranged from the charmingly vague (the “Internet of Things”) to the idiotic…
An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers risk bankrolling sites that are toxic to society Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small…
The major U.S. ad trade associations Tuesday evening jointly submitted a petition to the Federal Communications Commission (FCC) to reconsider its order mandating opt-in privacy requirements by Internet service providers. The petition — which was submitted jointly by the Association of National Advertisers, the American Association of Advertising Agencies, the American Advertising Federation, the Data &…
pick-uppath/iStock Elizabeth Abel walked up to the front door of her house for the first time in four months and rang the bell. She’d just flown halfway around the world to drop in, unannounced, on the man who’d taken over her home. When he came to the door, Abel says, the man didn’t seem surprised…
Adblockalypse! We created Recurrency to help creators of all kinds — podcasters, artists, authors, musicians — get paid to do what they love and there is no bigger threat to those content creators today than ad blocking. What is the Adblockalypse? “Adblockalypse” is the end of days for publishers and advertisers. Once it arrives, content creators on…
Herbert Whitehouse was one of the first in the U.S. to suggest workers use a 401(k). His hope in 1981 was that the retirement-savings plan would supplement a company pension that guaranteed payouts for life. Thirty-five years later, the former Johnson & Johnson human-resources executive has misgivings about what he helped start. What Mr. Whitehouse and…
The troubled blood testing company Theranos has announced another 155 layoffs, just months after cutting 340 staff in October. In total the company, which was once one of the country’s most valuable tech startups, has cut about 70% of its staff in the last three months. Theranos said about 220 employees will remain in the…
tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s opportunity for exploitation. Companies can take advantage of in-the-dark investors, just as investors can pull a fast one on companies. Hence the phrase “vulture capitalists.” Recently, a fast-growing startup’s misleading advertising campaign, timed…