Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger

“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears…

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Health Plans Must Cover Transgender Care, Fourth Cir. Says (2)

Two states’ health plans’ blanket coverage exclusions for gender-affirming care are unconstitutional, the full Fourth Circuit said Monday. A North Carolina state employee health plan violates the 14th Amendment’s equal protection clause by refusing to pay for medically necessary gender-dysphoria treatments, a slim majority of the US Court of Appeals for the Fourth Circuit said….

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Palantir is pitching ad agencies on its AI technology

Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency world as part of its continued efforts to grow its commercial business. The company, which was co-founded by venture capitalist Peter Thiel, has pitched advertising agencies on utilizing its year-old AI platform AIP, according to two executives from different agencies…

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Google’s New Privacy Plan Has Flaws, Regulator Says in Internal Documents – WSJ

Google’s yearslong effort to make online advertising less invasive has hit another snag. The U.K. privacy regulator says Google’s proposed replacements for cookies need to do more to protect consumer privacy, according to internal documents reviewed by The Wall Street Journal. Google’s proposed technology, dubbed Privacy Sandbox, leaves gaps that can be exploited to undermine privacy and identify users…

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Maria Cantwell wants a privacy law. She’s been one of its biggest obstacles. – The Washington Post

When Maria Cantwell first ran for the U.S. Senate, she championed what was then an unconventional political cause: internet privacy. “What you do on your computer should be your business, and no one else’s,” Cantwell, the dot-com millionaire and former U.S. House member, said in a 2000 campaign video that showed her huddled around a…

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Publishers turn to other platforms to address platform referral traffic issues – Digiday

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if alternative platforms can actually make up the social referral deficit. As Digiday reported last year, those platforms do more for publishers trying to build up their…

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