Behavioral Ad Targeting Not Paying Off for Publishers, Study Suggests – WSJ

A new study suggests suggest publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t. Photo: Damian Dovarganes/Associated Press May 29, 2019 5:59 p.m. ET Are creepy advertisements really necessary to support the free web? A new academic study suggests they aren’t. Behavioral advertising, […]

The Ad Performance and Safety Protocol: Cleaner, better, safer ad experiences on iOS – Developer Blog – The Washington Post

The Washington Post is taking a proactive approach to digital display advertising issues with a new project that is set to fix bad code, while saving brands from code errors and cross-platform bugs in ad code. The Ad Performance and Safety Protocol (APSP) focuses on accidentally harmful ad behaviors to ensure a better user experience […]

The Internet Security Apocalypse You Probably Missed – The New York Times

  Last week was an online security nightmare and few people noticed. Here’s what you need to know. Mr. Warzel is an Opinion writer at large. Ms. Jeong is a member of the editorial board. ImageCreditCreditPhilippe Huguen/Agence France-Presse — Getty Images This article is part of a limited-run newsletter. You can sign up here. Instead […]

Rats Are Taking Over New York City – The New York Times

  Gentrifying neighborhoods are a key reason behind the vermin outbreak, which extends beyond New York — Philadelphia, Chicago and Los Angeles are also confronting issues. ImageCreditCreditStephen Speranza for The New York Times [What you need to know to start the day: Get New York Today in your inbox.] So many rats regularly lurk on […]

New York Has a Supervillain Pulling Emergency Brakes and Destroying Subway Commutes

Photo: Getty “This is a nutcase who is addicted to fucking with the trains.” That was how one MTA New York City Transit source with knowledge of the situation described the latest curiosity to befall the city’s beleaguered subway. Someone—no one really knows who—has been disrupting the train system, sneaking into cabs, pulling the emergency brakes, […]

Pelosi clashes with fellow Dems in closed-door debate on impeachment – POLITICO

House Speaker Nancy Pelosi rebuffed calls for impeachment, reportedly telling fellow Democrats, “This is not about politics. It’s about what’s best for the American people.” | J. Scott Applewhite/AP Photo Congress Pelosi clashes with fellow Dems in closed-door debate on impeachment House Democratic leaders sparred internally on Monday over whether to begin an impeachment inquiry […]

The Tech Superstars Never Went Through Cash Like Today’s Big Burners | Fortune

Here’s an argument you hear a lot: the gigantic cash burn rates at the likes of Tesla and Uber are nothing new, because today’s established tech greats also churned through tons of cash in their early years. In fact, we keep hearing from champions of these glamor stocks on business TV shows and pundits’ blogs […]

The Messiness of Reproduction and the Dishonesty of Anti-Abortion Propaganda | The New Yorker

In this spring’s Christian niche-sensation movie “Unplanned,” which was released at the end of March, the actress Ashley Bratcher plays Abby Johnson, the former Planned Parenthood clinic director from Texas who became an anti-abortion activist. (The movie is based on Johnson’s memoir of the same name.) “Unplanned” had a budget of six million dollars and […]