Startup Advertising’s Occasional Collision With The Truth – Mattermark
tl;dr: An insurance-related startup named EverQuote was accused of misleading consumers. Mattermark investigates. When money is at stake and transacting parties have asymmetric information, there’s opportunity for exploitation. Companies can take advantage of in-the-dark investors, just as investors can pull a fast one on companies. Hence the phrase “vulture capitalists.” Recently, a fast-growing startup’s misleading advertising campaign, timed…
