Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Ad tech had a mixed year. Venture capital for ad tech slowed down, while mergers and acquisitions rose. And as fake news became one of the hottest topics in the media industry, it became more apparent than ever that some ad tech companies profited from proliferating fake news while others banked on preventing ads from…
Twitter CEO Jack Dorsey.John Lamparski/Getty Images A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider. Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran…
CNN reports that the business community is shocked at the idea that Donald Trump might impose import tariffs when he takes office: Two sources who represent business interests in Washington tell CNN that the man in line to be White House chief of staff, Reince Preibus, has told key Washington players that one idea being…
California has forced Uber to remove its self-driving vehicles from the road, canceling the company’s controversial pilot program in San Francisco after a week of embarrassing reports of traffic violations and repeated legal threats from state officials. The department of motor vehicles (DMV) announced late on Wednesday that it had revoked the registration of 16…
Art by Jim Cooke There’s a reason why Crabs Adjust Humidity, Humanity Hates Trump and Cards & Punishment might sound familiar. Their cards might look familiar, too—so familiar that the popular card game Cards Against Humanity has been forced to buckle down on those and several other lookalikes. Cards Against Humanity doesn’t own the rights…
Harry Winston, eat your heart out. Getting your loved one a diamond ring for the holidays used to be the baller move. Now, it’s looking like chic Taco Bell jewelry is the way to go. Cheetos’ $20,000 diamond and orange sapphire jewelryhttp://mashable.com/2016/11/21/cheetos-holiday-jewelry/#XAaThSMfxmqo set has already sold out, but if your pockets didn’t go quite that…
.entry-header December 20, 2016, 6:35 PM EST E-mail Tweet Facebook Linkedin Share icons In what appears to be the largest digital advertising scam in history, a group of Russian hackers reportedly built a click-fraud machine that stole up to $5 million daily from top advertisers and publishers. But even that is just the tip of…
Google Microdata Mobile only ad Article “Cover” Legislators passed a slate of bills to sharply reduce the power of the incoming governor, over the heated objections of Democrats and hundreds of protestors. Google Metadata Protestors demonstrate against the North Carolina General Assembly on Thursday.Gerry Broome / AP START “MORE ON” SINGLE STORY BOX v. 2…
In early July, a website made to look like a real news organization published what would prove to be one of the biggest fake news hits of the US election. WTOE5News.com was barely two weeks old when it published the hoax story, “Pope Francis Shocks World, Endorses Donald Trump for President, Releases Statement.” It improbably…
The problem is not having more data. The problem is having the right, actionable data and the context of its provenance. But publishers see so much of their relationships mediated by a few walled gardens that their access to understanding who their users are, what they read, what they watch, when they do it, and…