Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Just a little data breach affecting 143 million U.S. consumersweerapatkiatdumrong/Thinkstock On July 29 the credit reporting agency Equifax discovered that someone had accessed enormous amounts of the information that it held. This Thursday—more than a month later—Equifax released a statement announcing the breach and the company’s planned response. As is so often the case…
Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to…
Facebook seems to think it can advertise to more U.S. millennials than actually exist Image: Stephen Lam/Getty Images By Patrick Kulp2017-09-06 18:06:25 UTC Facebook is promising advertisers that it can reach 25 million more American millennials than the Census believes to exist. The social network boasts that ads on its platform will be seen by…
Debt market is booming even as building purchases plunge Many owners are eager to collect on value gains, broker says At a time when commercial-property purchases have slowed to a trickle, Manhattan landlords who can’t sell are still getting money out of their buildings — by turning to lenders. A growing chasm between what buyers…
Scanning And Sorting How the banking industry, with an assist from tech, turned an incredibly frustrating, manual process—sorting checks—into an excellent example of automation. Today in Tedium: The physical check, for most general purposes, is a sheer relic—basically used mostly for specific big-ticket purchases like rent, it certainly doesn’t have the sex appeal of, say,…
By Patrick Kulp2017-09-01 18:47:07 UTC Pour one out for Juicero.The company behind the infamously useless $400 machine that empties fruit pulp out of bags has officially run out of juice. The once-hyped startup became a poster child for Silicon Valley’s most ridiculous excesses when Bloomberg discovered earlier this year that it could be disrupted by…
Following a slew of Facebook measurement errors, a bombshell ad fraud report by White Ops and an uproar over ads on YouTube appearing next to extremist content, many advertisers remain flummoxed by programmatic advertising. About a year ago, Digital Content Next, a trade association for premium publishers including News Corp, Hearst and The Washington Post,…
Publishers are running into a wall with so-called native ads. Once seen as the panacea for declining digital ad rates, these ads that are designed to mimic editorial content have turned out to be costly to make and distribute and hard to scale, which makes them a tough sell with advertisers and also eats into…
As Confederate statues come down across the American South, there is a question of what to do with them once they’ve fallen. Should these metal and stone colossuses be melted down and broken up? Discarded? Should the wishes of those who, like President Trump, see sentimental and historical value in the statues, be respected? And…
This story is a collaboration between New York and ProPublica, an independent nonprofit newsroom. In mid-May, Steve Preston, who served as the secretary of Housing and Urban Development in the final two years of the George W. Bush administration, organized a dinner at the Metropolitan Club in Washington, D.C., for the new chief of that…