Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The big five agency holding companies are so deeply mired in surcommissions and client distrust that media agencies as a whole face an existential crisis. Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing….
Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers participating in Facebook’s mid-roll ads test, which began in March, said the product isn’t generating much money. One publisher said its Facebook-monetized videos had an average CPM of 15 cents. A second publisher,…
Ev Williams is in New York to have meetings. He’s meeting with writers to discuss producing original content for his Medium platform; he’s meeting with editors about potential work with the company; and he’s meeting with journalists like me to try and describe just what Medium is now. After the company’s latest strategy shift away…
Louise Linton, the wife of Treasury secretary Steve Mnuchin, carried an Hermès Birkin bag worth roughly $10,000 on her arm in the ill-fated Instagram post that got her slammed for “flashing her wealth” — and then lecturing a critic about her “sacrifices.” But status symbols don’t have to cost as much as a luxury purse….
Image Sources: Google, Adblock Google has surveyed the advertising landscape that it dominates and determined that it’s time for a change. Beginning in January, its Chrome web browser will block autoplay video ads with sound by default. The effort is being framed as a drive to clean up the web, but it could just as…
Most people told us it would never work, but we did it anyway: We started charging 10¢ to post content on our social network. Our users didn’t leave. In fact, they are posting more than ever, and the quality of content has improved. Our experiment seems to be working. People are willing to pay to…
TechCrunch: Tesla has pushed an over-the-air update to some of its vehicles in Florida that lets those cars go just a liiiittle bit farther, thus helping their owners get that much farther away from the devastation of Hurricane Irma. Tesla owners in Florida may be grateful for this mileage boost as they escape the ravages of Irma…
The credit reporting agency, Equifax, announced on Sept. 7 that a hack has impacted the credit histories of up to 143 million Americans. Here’s what you should do if you believe you are affected. (Jhaan Elker/The Washington Post) This story has been updated with comments from the CFPB and the New York Attorney General’s office….
The credit reporting agency, Equifax, announced on Sept. 7 that a hack has impacted the credit histories of up to 143 million Americans. Here’s what you should do if you believe you are affected. (Jhaan Elker/The Washington Post) Equifax said Thursday that it will offer free credit monitoring services to all U.S. consumers for one year, after…
cache hit 1516:single/related:c1eac07f6d627062c9127c08bed0632d empty It’s a sad reality in 2017 that a data breach affecting 143 million people is dwarfed by other recent hacks—for instance, the ones hitting Yahoo in 2013 and 2014, which exposed personal details for 1 billion and 500 million users respectively; another that revealed account details for 412 million accounts on…