Personalization without people: What happens when no one can track consumers? – Digital Content Next

The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution…

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How Jeff Bezos built a tech business within the Washington Post | The Drum

Where other publishers have been introducing disinvestment strategies for their print operations, the Washington Post has hired “hundreds” of journalists to maintain the quality of its newspaper. It has built its own adtech company which includes over a dozen products such as custom ad units and its own “turbo” ad server. The Post also builds…

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The Real Reason CVS Wants to Buy Aetna? Amazon – WSJ

Amazon.com Inc. AMZN -0.05% has struck again. Only this time the internet giant is shaking up an industry it hasn’t yet entered. Amazon’s potential entry into the pharmacy-services industry helped spur CVS HealthCorp.’s CVS -2.94% $66 billion bid for insurance giant Aetna Inc., AET 11.54% according to a person familiar with the matter. An acquisition of a major insurer was among roughly a dozen strategies CVS’s management team…

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The Pros and Cons of Strict Land-Use Regulations – CityLab

Yes, land-use restrictions make cities unaffordable. But they also keep inequality between regions from becoming even worse. It’s become perhaps the most widely accepted truism in urban development and economic policy circles: NIMBY zoning and overly restrictive land-use policies and building codes keep housing prices high, making superstar cities like New York and San Francisco…

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WeWork Venture to Buy Lord & Taylor’s New York Flagship Store for $850 Million – WSJ

Real estate startup WeWork Cos. has struck a deal to acquire Lord & Taylor’s flagship New York City store for $850 million, a move that will convert the landmark building into the startup’s headquarters next year. The transaction, part of an effort by Lord & Taylor’s parent Hudson’s Bay Co. HBC +2.04% to reduce its debt, is the most dramatic…

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We Asked Men and Women to Wear Sensors at Work. They Act the Same but Are Treated Very Differently

  Executive Summary Numerous reasons have been proposed for why gender inequality remains frustratingly stagnant. One persistent argument says it’s because of differences in men and women’s behavior. But do men and women act all that differently? An analysis of men and women’s behavior in one company suggests that the difference in their promotion rates wasn’t…

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