Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Over the past several years, there’s been a significant increase in the number of people using ad-blocking software in their web browser. We have certainly seen a growth in those numbers here at WIRED, where we do all we can to write vital stories for an audience that’s passionate about the ongoing adventure of our…
The brands were out in full force during Sunday’s Superbowl, reaching the eyeballs of millions of consumers with millions of dollars. Mountain Dew took a novel tact, attempting to create the most grotesque, unsettling, and plain awful character of all (worse, even, than Norm MacDonald’s Colonel Sanders): PuppyMonkeyBaby. The character is exactly what is sounds…
Share. Fly to Gotham City and Metropolis. By Jim Vejvoda Turkish Airlines called upon Batman v Superman: Dawn of Justice characters Bruce Wayne and Lex Luthor to tout their respective hometowns in two new ads dropped on Super Bowl Sunday. The commercials seen below feature Ben Affleck and Jesse Eisenberg as their characters to sell…
When Daniel Joseph, a York University doctoral student studying labor and technology, found out about Coca-Cola’s GIF the Feeling promotion, he knew exactly what he wanted to make with it: a Coke-branded critique of capitalism. An accessory for Coke’s newly launched “Taste the Feeling” global ad campaign, GIF the Feeling is a website that allows…
Twitter makes its money by showing ads to its users. But not all of its users: For the past few months, the social media company has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some of its most prominent and active users. For those people, Twitter is an ad-free, or…
Below is the full text from Randall Rothenberg’s opening keynote at the 2016 IAB Annual Leadership Meeting On April 19, 1996, less than two years after AT&T commissioned and ran the Internet’s first banner advertisement, on the online magazine Hotwired, representatives from 35 companies met in New York and agreed to form the Internet Advertising…
Information company’s gauge of online buzz for TV shows expands beyond just Twitter to include the world’s biggest social network Soon, your Facebook friends won’t be the only ones paying attention to the TV show rants in your News Feed. Television ratings giant Nielsen is expanding how it measures social chatter around TV shows to include Facebook, expanding it…
Jan. 19, 2016 7:00 a.m. ET Despite numerous warnings that the online advertising business is rife with fraud, marketers continue to waste billions–an estimated $7 billion, at least, this year–on buying online ads that people do not see, according to the Association of National Advertisers. The trade group and ad fraud detection firm White Ops…
Photo: Nasa By the end of February, Google will deploy at full scale its Accelerated Mobile Pages project by sending search results to amp-html pages. Because it integrates all monetization instruments —advertising, analytics and now subscription systems— Google’s AMP is likely to rally scores of publishers. Over 5000 developers registered to the Github repository of…
Lumosity, which created a brain game powerhouse by telling people it could make them smarter, is paying for its lies. Lumos Labs will pay the Federal Trade Commission $2 million for deceptive trade practices. “Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s…