Advertisers Don’t Like Facebook’s Reactions. They Love Them | WIRED

Facebook unleashed its new Reactions on the world yesterday. Instead of just “liking” a post, you can also now tell your friends, coworkers, and family how you really feel (assuming your feels are limited to “love,” “haha,” “wow,” “sad,” and “angry”). But they’re not the only ones. You can now also share your deepest (six)…

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How Facebook Instant Articles Works: A Publisher’s Perspective | Fast Company | Business + Innovation

  The last few times you’ve used Facebook, there’s a good chance you noticed something different. Lots of different publishers, including big names like the Washington Post, are now publishing full-length content directly to Facebook. The program, called Instant Articles, is designed for mobile users. It pushes full articles directly to Facebook, meaning that users…

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Facebook Is Updating Instant Articles to Help Publishers Make More Money | Adweek

Facebook wants to make publishers happier. Facebook: Instant Articles paging_filter Facebook is updating its policies for Instant Articles, per a rep with the company, which could mean up to 40 percent more ads for publishers on the platform. Starting today, publishers utilizing Instant Articles will be able to place an ad every 350 words instead…

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Freelancers Will Soon Be Able To Use Instant Articles Too, And Get Paid By Facebook – BuzzFeed News

Facebook today said it plans to open up Instant Articles to all publishers, and as it turns out, it has a very wide definition of the word publisher. The fast-loading format won’t be limited to professional media organizations, but will be open to pretty much any individual. Freelancers and amateur writers will be able to…

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The favorite publisher trick that makes their digital audiences look bigger and younger – Digiday

The pressure is on digital publishers to show they have massive reach and a young readership. That means reporting a big comScore audience number with plenty of those millennials who brands want so badly to engage with. The reason is simple: Many media plans have an arbitrary cutoff point for participating publishers. So publishers need to show…

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Google AMP Drives Debate About Open Web

The launch of Google’s AMP project looms this month, and not everyone is excited. The project’s site describes Accelerated Mobile Pages as “an initiative to improve the mobile web and enhance the distribution ecosystem” by providing “web pages that are optimised to load instantly on users’ mobile devices” and “designed to support smart caching, predictable…

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