Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Incentives are fascinating. Dangle the right carrot in front of people and you can subtly influence their behavior. But it has to be the right carrot. It has to matter to the people you’re trying to influence. Just as importantly, it has to influence the correct changes. A few years ago there was a story…
High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our Ts&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. http://www.ft.com/cms/s/0/0aa8beac-c44f-11e5-808f-8231cd71622e.html#ixzz40L51hPJf R ebekah Brooks looked to have completed a staggering comeback. The former tabloid editor had not only been acquitted of all criminal charges…
cxenseparse_start A man reads the newspaper ‘Financial Times’ at the 46th Annual Meeting of the World Economic Forum in Davos, Switzerland Jan. 22, 2016.(Photo: Jean-christophe Bott, AP) The Financial Times, in a considered piece the other day, has, if there was any doubt, pronounced the newspaper business deader than a doornail. But its more advanced point was…
We now spend more time on mobile gadgets than on desktop devices. The mobile web experience is more important than ever, and overwhelmingly defined by content relevancy, timeliness, and above all, speediness. Mindful web developers—given adequate budget allowances—strive to build mobile-first sites that provide lean, engaging experiences across different screen sizes and devices. These sites…
When my digital media students are sitting, waiting for class to start, and staring at their phones, they are not checking Facebook. They’re not checking Instagram or Pinterest or Twitter. No, they’re catching up on the news of the day by checking out their friends’ Stories on Snapchat, chatting in Facebook Messenger or checking in…
Feb. 11, 2016 2:22 p.m. ET It’s getting easier to make money from Facebook FB 0.34 % Instant Articles, according to multiple publishing partners enrolled in the program. Publishers were frustrated in the early going by the platform’s advertising restrictions, but now credit Facebook with making improvements. Some say their Instant Articles currently generate the…
Publishers have flirted with micropayments as a revenue stream for years, mostly unsuccessfully. Now, with the continued rise of ad blocking, new hope again is pinned on pay-per-article schemes for ad-blocking readers. Fat chance. German publisher Gruner + Jahr, which publishes 285 magazines and newspapers across 22 countries, serves messages to ad-blocking visitors to its site Geo.de, requiring…
Investors have been fretting about Viacom Inc.’s cable TV fortunes and hoping the company will cook up new ways to profit in the digital economy. On Tuesday, as the media company reports quarterly results, it will have a new partnership to tout on that front. The shiny new object: a deal with Snapchat Inc., the…
“Push button. Get Mortgage.” That’s the tagline of Quicken Loans’ new product, Rocket Mortgage. The company introduced Rocket Mortgage to the massive television audience watching Super Bowl 50 in a one-minute commercial. The ad describes a simple push button app that allows people to get mortgages on their phones, which would lead to a “tidal…
cache hit 500:single/related:ee9a377d23910d5c96a7168043ad3e87 empty On the Adwords Google+ page, Google just announced a timeline for banishing Flash from its advertising network, announcing that “Google Display Network and DoubleClick Digital Marketing are now going 100% HTML5.” Starting on June 30, 2016, Google will no longer accept new Flash display ads from advertisers. On January 2, 2017, even old Flash ads…