Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
AD UNIT 1 /AD UNIT 1 This morning in Palm Desert, Calif., the IAB is kicking off its annual leadership conference, an event which epitomizes its irrelevance to consumers. For those keeping score, in 2015 ad tech’s greatest existential challenge took form: the tremendous surge of ad blocking into mainstream consciousness. The IAB’s response to…
Adblock PlusBen Williams, operations and communications manager at Adblock Plus.Popular ad blocker Adblock Plus claims that it was uninvited from the US Interactive Advertising Bureau’s big conference. The IAB represents the biggest names in the digital-advertising industry: Google, Facebook, Twitter, online publishers, and ad-tech companies. Each year it holds its annual leadership meeting in Palm Desert,…
Adblock PlusBen Williams, operations and communications manager at AdBlock Plus.President and CEO of the Interactive Advertising Bureau (IAB) Randall Rothenberg used the opening keynote speech at the IAB summit to accuse Adblock Plus of being an “unethical, immoral, mendacious coven of techie wannabes” and an “old-fashioned extortion racket.” The vitriol came after Adblock Plus complained…
AD UNIT 1 /AD UNIT 1 I recently watched Adam McKay’s Oscar-winning film “The Big Short.” For those who are unfamiliar with the film, “Four denizens in the world of high-finance predict the credit and housing bubble collapse of the mid-2000s, and decide to take on the big banks for their greed and lack of…
noteaser In July 2015 I suggested that the average web page weight would equal that of the Doom install image in about 7 months time. In about 7 months average web page size will be same as Doom install image. Well done us! Onwards & upwards! pic.twitter.com/xtSAtZjPGl — ronan cremin (@xbs) July 30, 2015 Well,…
Aram Zucker-Scharff, a developer who works at Salon, was recently testing an ad unit when it broke the page he was on. He then went on Twitter and published an essay about his views of the ad tech industry today. I reached out to Aram and asked if he could expound on some of his…
Video is sexy. Video is lucrative. Video works on both the big screen and the smallest mobile screen. Video is also very hard to do, extremely hard to scale and highly unlikely to be much of a lifeline for VC-addled publishers desperate for growth areas. Mashable, which laid off 30 staffers last week, is the…
By: Clare Rubin, Product Manager and Nick Grudin, VP of Partnerships Branded content was one of the first forms of television marketing, when soap operas were created and sponsored by brands in the 1930s. It evolved to product placement and sponsorships across TV and radio, and now includes digital editorial content that highlights a marketer’s…
April 7, 2016 5:40 p.m. ET More than a dozen major U.S. newspaper publishers have sent a cease-and-desist letter to the creator of a new Web browser that features built-in ad-blocking software, calling it ”blatantly illegal.” The letter said the plan by Brave Software Inc. to speed page loading times by stripping away ads the…
Medium is convincing a batch of small publishers to abandon their standalone sites in favor of setting up shop on the Medium platform. The three-year-old site, started by Twitter co-founder Ev Williams, is announcing that it will soon start hosting a new batch of publishers and publishing exclusive content for others. Eight small independent sites will…