Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
It started innocently enough. But as the Great Post-It War of 2016 raged on into a second day on Monday, pulling more agencies, brands, neighborhoods and even an industry awards show into its mildly adhesive orbit, it seemed unlikely peacetime, or billable hours, would ever return to Canal Street. Anyone from Havas New York, Omnicom…
Click Trajectories: End-to-end analysis of the spam value chain – Levchenko et al. IEEE Symposium on Security and Privacy, 2011 This week we’re going to be looking at some of the less desirable corners of the internet: spam, malvertisements, click-jacking, typosquatting, and friends. To kick things off, today’s paper gives an insight into the end-to-end…
This Oct. 20, 2015, photo, shows a sign outside Google headquarters in Mountain View, Calif. (AP Photo/Marcio Jose Sanchez) Google announced Wednesday that it will ban all payday loan ads from its site, bowing to concerns by advocates who say the lending practice exploits the poor and vulnerable by offering them immediate cash that must…
It isn’t unusual for Facebook’s advertising and content policies to change week-to-week as the social network looks for more ways to bring in revenue while carefully managing the user experience. But the constant evolution, particularly with video, may be starting to rile publishers who are looking for their own ways to make money from the…
It’s difficult to imagine that there was a time, not long ago, when advertising was said to be “dead.” In 2004, research company Forrester & Co, proclaimed that we had reached “the end of the era of mass marketing.” In 2009, Advertising Age, said “the post-advertising age is under way.” “Advertising Is Dead,” headlined the…
Today in Tedium: How arrogant do you have to be to name your product after an entire country, to assume that you’ve earned that right? On Tuesday, the no-longer-American company Anheuser-Busch InBev announced that it was temporarily changing the name of its inexplicably popular beverage Budweiser to America, ahead of the 2016 election. “It’s something…
With the backdrop of the Olympics and a comically botched election, this summer is bound to be what Ricardo Marques, a vice president from Budweiser, calls “maybe the most American summer ever.” So Budweiser is going to potentially ingenious, potentially absurd branding extremes. The company has kept the same can you already know, but…
Begin: WordPress Article Content Today at TechCrunch Disrupt NY, we had both the founder of AdBlock Plus Till Faida and Interactive Advertising Bureau CEO Randall Rothenberg on our stage — but not at the same time, mostly because Rothenberg refused to even shake hands with Faida in public. Rothenberg minced no words in his dislike…
Moderators of Reddit’s popular technology subreddit, which boasts more than 5 million subscribers, are considering banning links from publishers, specifically Wired and Forbes, that force users to disable ad-blocking tools to access their sites. In a message posted yesterday, r/technology moderator “cerq” signaled out Forbes for reportedly serving users malware when ad-blockers are turned off resulting…
Google is reportedly jumping deeper into the ad blocking issue by exploring an acceptable ads policy, publisher and industry sources say. Google, together with Facebook, controlled 64 percent of the digital ad market last year. With that clout, Google could have an outsized impact on the kinds of ad formats that become the industry standard. Intrusive and…