Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
When you analyze the effects of fraud, viewability and ad blocking on the digital display advertising business, then add the ever-increasing abilities of the traffic launderers to game the system, you reach an inevitable conclusion: ad tech has evolved into a toxic ecosystem that is killing itself, and it is taking digital advertising with it….
To some, ad blocking is a mortal threat to publishers. To others, it is an overblown fad. More evidence is mounting that ad blocking is more nuisance than existential threat today, but that could easily change. A new survey of users found that only 41 percent of those surveyed were aware of ad blocking. But…
Actor Paul Marcarelli is back on television, but with Sprint. He previously spent a decade as a pitchman for Verizon. Sprint Many of you will remember Verizon’s “Can you hear me now?” campaign. You know, the one that featured a horn-rimmed glasses-sporting “Test Man” asking the now-oft-repeated question. Well, the “Test Man” is back, and…
The Perks Are Great. Just Don’t Ask Us What We Do. 50onRed is a fixture in Philly’s tech scene. But there’s something the leadership didn’t talk about, even with some of its own staff. The company seemed like the perfect place for Tyler. After working in the agency world, Tyler (not his real name) wanted…
It’s apparently become a little easier to access Forbes content if you have an adblocker on. Previously — as recently as last week — Forbes was requiring users to turn off their adblockers or log into Forbes with a Google or Facebook account, which meant turning over personal data like email addresses and contacts. In…
Spoiler alert: Ad blocking is a serious problem; it’s just a little unclear exactly how big of one. Take Britain. If you look at the IAB’s figures, which it conducted with YouGov, 22 percent of U.K. adults are blocking ads. Wait a minute, market research company GlobalWebIndex says the figure is 37 percent. According to Pagefair…
Many of the world’s largest Internet companies, like Google and Facebook, rely heavily on advertising to finance their online empires. But that business model is increasingly coming under threat, with one in five smartphone users, or almost 420 million people worldwide, blocking advertising when browsing the web on cellphones. That represents a 90 percent annual…
May 26, 2016 7:04 p.m. ET Facebook FB -0.70 % is shutting down its LiveRail programmatic video ad exchange business, according to people familiar, effectively closing the last remaining part of the ad technology company that the social network acquired in 2014. LiveRail provided a set of tools that media companies like Hulu and A&E…
Hell naw. Yo, Fuck This Commercial. Source: Yo, Fuck This Commercial
When we watch a livestream on most platforms, we see how many viewers are watching at that very moment. But when we watch an uploaded video, we see how many views have been recorded. This leads many to reasonably assume that live video metrics are different than uploaded video metrics. But for the most part, they…