Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Collect the nav links, forms, and other content for toggling NEW YORK, June 21, 2018 /PRNewswire/ — CafeMedia today divested its legacy owned and operated sites, concentrating its efforts completely on the growth and success of its publisher platform: AdThrive. AdThrive is the leading ad monetization platform for high-quality, mid-sized digital publishers, empowering content creators to make a…
A Facebook ad in October urged political conservatives to support the Trump administration’s rollback of fuel emission standards, which it hailed as “our president’s car freedom agenda” and “plan for safer, cheaper cars that WE get to choose.” The ad came from a Facebook page called Energy4US, and it included a disclaimer, required by Facebook,…
Illustration: Angelica Alzona (Gizmodo Media Group) When you go into the privacy settings on your browser, there’s a little option there to turn on the “Do Not Track” function, which will send an invisible request on your behalf to all the websites you visit telling them not to track you. A reasonable person might think…
Brand collaborations are hot, and Facebook wants to do some matchmaking of its own. Facebook is testing a new ad format that features multiple advertisers in one unit, bundling dynamic ad campaigns from two different companies in a side-by-side version of Facebook’s Collections ads. Cameron Mills, who works in growth at e-commerce company Brandless, flagged the…
If it seems as though the app you deleted last week is suddenly popping up everywhere, it may not be mere coincidence. Companies that cater to app makers have found ways to game both iOS and Android, enabling them to figure out which users have uninstalled a given piece of software lately—and making it easy…
The U.S. digital ad market grew by nearly $12 billion last year, with Google and Facebook collecting 77 cents of each new dollar spent, according to eMarketer. Peter and Maria Hoey June 19, 2017 5:30 a.m. ET Facebook Inc. FB -2.59% and Alphabet Inc.’s GOOGL -0.02% Google tower so far above the rest of the…
Dublin, Ireland and London, United Kingdom, Wednesday, 12 September 2018 — Simultaneous complaints have been filed with European data protection authorities against Google and other ad tech firms. The complainants are being made by Dr Johnny Ryan of Brave, the private web browser, Jim Killock, Executive Director of the Open Rights Group, and Michael Veale…
If it feels as though Amazon’s site is increasingly stuffed with ads, that’s because it is. And it looks like that’s working — at least for brands that are willing to fork over ad dollars as part of their strategy to sell on Amazon. Amazon-sponsored product ads have been around since 2012. But lately, as…
Brian Lesser sits in the shadow of Comcast. It’s an unusually cool New York City summer morning, and as Lesser, the CEO of AT&T’s advertising and analytics unit, details his grandiose plans to upend the TV ad industry from the roof-deck of AT&T’s offices in Rockefeller Center, the peacock logo of Comcast’s NBC division…
Digital advertising is awfully messy. From ad fraud, murky media supply chains, and Facebook and Google sucking up all the industry’s oxygen and budgets, digital marketing has seemingly never had more minefields. Brands are under increasing pressure to show that their digital ads are not just being seen but are effective. Brand-safety concerns have come to…