Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Digital advertising is awfully messy. From ad fraud, murky media supply chains, and Facebook and Google sucking up all the industry’s oxygen and budgets, digital marketing has seemingly never had more minefields. Brands are under increasing pressure to show that their digital ads are not just being seen but are effective. Brand-safety concerns have come to…
Discovery Channel founder John Hendricks is tweaking the business model for his video streaming startup after falling short of his initial expectations for subscriber growth. When CuriosityStream was launched in 2015, Mr. Hendricks predicted that between five million and seven million people would pay to view the company’s blend of documentaries and other non-fiction content within two…
Good morning. How did you celebrate National Avocado Day? Shamefully, I forgot, so my plans to bathe in a tub of guac will have to wait until…National Guacamole Day, which Google tells me takes place on Sept. 16. Mark your calendars. Chipotle might also have been wishing it had waited until September. The Mexican grill restaurant…
The shift towards audio and voice-based digital user interfaces forces publishers to develop new tools, adapt workflows and ensure new ways of monetization. This week, Google DNI has approved to co-fund a €1.2 million open-source project with a collaborative approach we now will be working on until the end of 2020. It is called VAMP — pun…
Image wrap box Free blurb with Takeaway In the run-up to Snap’s second quarter earnings due Aug. 7, several Wall Street analysts have lowered their estimates for what the company has already warned will be a weak quarter. The after-effects of Snap’s troubled app redesign earlier this year hurt user growth, which is expected to…
It’s no secret that mobile ad fraud is a m assive problem. Less clear are the specific channels and brands being impacted, and to what degree. This past week, the ad fraud specialists at Pixalate helped me see this space with a bit more precision: For example, the firm finds that unfiltered invalid traffic (IVT)…
In a recent article in AdWeek, Forensiq shared findings that 1,400 mobile apps loaded ads while under the guise of TV Guide’s domain. That raised a lot of eyebrows across the industry, particularly since the vaunted Ads.txt was supposed to put an end to such domain-spoofing tomfoolery. Forensiq suggested that those 1,400 apps were only…
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market. Campaign has learned from multiple sources that representatives from the FBI have been contacting people with knowledge of the ad industry and asking for their help in recent months. It is thought that the FBI, the law enforcement…
Ad fraud is at an all-time high and remains one of the most profitable criminal enterprises in the world, generating tens of billions of dollars a year. That’s the view of Dr Augustine Fou, cybersecurity and ad fraud researcher who this morning released a Slideshare presentation on LinkedIn describing the state of digital ad fraud in 2018….
The Handmaid’s Tale, a show about the systemic rape, abuse and disenfranchisement of women living in a fascist theocracy formerly known as the United States, has lent its name to a line of wine. People Magazine reported on Tuesday that the online wine marketplace Lot18, which has released wines in collaboration with shows such as…