Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
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A test by Walgreens of technology that replaced some cooler doors with digital screens that play ads has ended in acrimony. The digital screens’ vendor, Cooler Screens, is suing the pharmacy chain, saying that Walgreens obstructed an agreed-upon nationwide rollout of the internet-connected doors and demanded their removal from stores, according to court documents….
There’s a new power player on America’s extremist scene. White nationalist “Active Clubs” are growing explosively, and filling a void created by the prosecutions that decimated the leadership of Oath Keepers and the Proud Boys. “The Active Clubs are who the Proud Boys thought they were,” says John Lewis, a research fellow at the Program…
One of the top takeaways from this year’s Digiday Publishing Summit in Key Biscayne, Fla. was that while ad revenue is starting to flow back into the market, advertisers are asking for more proof that they’re going to get a return on their investment from their publisher partners. Between the on stage sessions and the…
In June, rightwing academic Kevin Slack published a book-length polemic claiming that ideas that had emerged from what he called the radical left were now so dominant that the US republic its founders envisioned was effectively at an end. Slack, a politics professor at the conservative Hillsdale College in Michigan, made conspiratorial and extreme arguments…
Ad fraud will cost marketers $84 billion this year – 22% of all online ad spend. This figure is expected to soar to $170 billion in five years’ time in 2028, according to a new in-depth study from Juniper Research. Why we care. Ad fraud could be costing your brand money, hurting campaign results, leaving…
Pluralistic: The surveillance advertising to financial fraud pipeline (29 Sept 2023) Today’s links The surveillance advertising to financial fraud pipeline: Finding suckers is the one thing ad-targeting is good at. Hey look at this: Delights to delectate. This day in history: 2003, 2008, 2013, 2018, 2022 Colophon: Recent publications, upcoming/recent appearances, current writing projects, current…
The Federal Trade Commission and 17 state attorneys general today sued Amazon.com, Inc. alleging that the online retail and technology company is a monopolist that uses a set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power. The FTC and its state partners say Amazon’s actions allow it to stop rivals and…
Over the years advances in AI have enhanced our products, benefiting the people who use them, web content creators, and the overall web ecosystem. The rapid growth and development of generative AI tools is helping web publishers connect with their audiences more easily and creatively than ever before. We’re committed to developing AI responsibly, guided…
Despite the industry’s efforts, low-quality supply continues to be a regular component of the programmatic supply chain, according to July’s Jounce Media report, which found that top supply-side platforms (SSPs) often sell as much inventory from premium publishers as sub-premium. Inventory classified as sub-premium includes made-for-advertising sites, non-viewable ad placement, and inventory that could only…
New York is prohibiting advertisers from geofencing health care facilities, according to a new provision in the state budget passed in May. As a result, it’s becoming harder for advertisers, who want to use location or health care data, to maintain performance while still abiding by the law. Geofencing is a technology that lets companies…