Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
As publishers prepare to woo the advertising industry next week, the Interactive Advertising Bureau has released a new report making a case for media buyers to spend big on digital video. The study, released Thursday, touts the size, diversity and purchasing intentions of viewers of original web video and says they’re somewhat more receptive to…
YouTube has a porn problem on some of its popular videos, and it seems to be coming from the same mysterious source. Twitter users and YouTubers have been complaining about an ad that has shown up before videos on popular YouTube pages, including Pewdiepie, Markiplier, and Dude Perfect. The ad shows a woman gyrating (not…
Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.While people over 50 comprise 42% of adults in the US, they comprise only 6% of agency employees. This is even more pronounced in creative departments where people over 50 make up about 0% of the population….
Spotify, the world’s largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc. Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily…
Ads that automatically redirect you from your daily browsing to a flashy sweepstakes have long been an incredibly annoying facet of the internet. But the versions that have evolved on the mobile web are particularly vexing, because they can trap you with a pop-up “notification” and nowhere to go. And a recent surge in these…
Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…
Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…
An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…
Nov. 17, 2017 5:00 a.m. ET Less than a year after Politico co-founder Jim VandeHei launched the media startup Axios with plans to upend the way news organizations deliver stories and advertising, the company is plotting a major expansion of its newsroom. To fund the expansion, Axios has raised $20 million, according to Axios co-founder…
It was all going to be so amazing. It all sounded so great. Advertising was going to be amazing.People weren’t going to just look at online ads, they were going to interact with them. People were going to go online and “join the conversation” about our brands and start their own conversations. And these conversations…