BuzzFeed’s four-year-old programmatic business is the engine of its advertising growth. That muscle will come in handy as publishers and marketers enter the usual frenzy of the fourth quarter against the backdrop of the delta variant threatening to derail ad creative and campaign budgets. On its road to becoming a public company, the publisher wouldn’t […]
Ad Tech
Carissa Véliz: Privacy is Power – Tech Policy Press
For the Tech Policy Press Sunday Show podcast, I spoke to author Carissa Véliz about her recently published book, Privacy is Power: Why And How you Should Take Back Control of Your Data. Carissa is an Associate Professor at the Faculty of Philosophy and the Institute for Ethics in AI, and a Tutorial Fellow at Hertford College, at the […]
Forrester says it’s end times for digital and display advertising | The Drum
A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That’s in part because consumers are putting more trust in digital assistants to make decisions on their behalf, but, naturally, it’s also because US marketers wasted roughly […]
Inside the Industry That Unmasks People At Scale
Hacking. Disinformation. Surveillance. CYBER is Motherboard’s podcast and reporting on the dark underbelly of the internet. Tech companies have repeatedly reassured the public that trackers used to follow smartphone users through apps are anonymous or at least pseudonymous, not directly identifying the person using the phone. But what they don’t mention is that an […]
A privacy war is raging inside the W3C – Protocol — The people, power and politics of tech
James Rosewell could see his company’s future was in jeopardy. It was January 2020, and Google had just announced key details of its plan to increase privacy in its Chrome browser by getting rid of third-party cookies and essentially breaking the tools that businesses use to track people across the web. That includes businesses like […]
2 interesting ways Seb Gorka, a Nazi, is collecting your ad dollars – BRANDED
How the ad exchanges are sending your money to a very bad man Welcome back to BRANDED, the newsletter exploring how marketers broke society (and how we can fix it). Here’s what’s new with us: Seb Gorka is a neo-Nazi. This is not an opinion or a personal interpretation. It’s a well-documented fact. He has […]
The inventor of the digital cookie has some regrets — Quartz
You’re reading a Quartz member-exclusive story, available to all readers for a limited time. To unlock access to all of Quartz become a member. When Lou Montulli invented the cookie in 1994, he was a 23-year-old engineer at Netscape, the company that built one of the internet’s first widely used browsers. He was trying to […]
The end of third-party cookies — Quartz
The technology that shaped digital advertising and media is going away. What will replace it? Image copyright: Illustration by Charlie Le Maignan By the digits $336 billion: Valuation of the digital advertising industry, according to one estimate 72%: Americans who worry that what they do online is being tracked by companies 40%-60%: The (rather low) […]
The death of third-party cookies will reshape digital advertising — Quartz
You’re reading a Quartz member-exclusive story, available to all readers for a limited time. To unlock access to all of Quartz become a member. Table of contents Nothing on the internet is free | Glossary | What is a third-party cookie? | Timeline | Why are third-party cookies going away? | What will replace third-party […]
Cookie changes will force some publishers to give up on advertising
This article is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here. More than $10 billion worth of digital ad revenue rides on the media industry’s ability to figure […]