Forrester says it’s end times for digital and display advertising | The Drum

A new Forrester report forecasts the end of digital and display advertising as we know it as consumers move away from experiences in which they can be interrupted. That’s in part because consumers are putting more trust in digital assistants to make decisions on their behalf, but, naturally, it’s also because US marketers wasted roughly […]

A privacy war is raging inside the W3C – Protocol — The people, power and politics of tech

James Rosewell could see his company’s future was in jeopardy. It was January 2020, and Google had just announced key details of its plan to increase privacy in its Chrome browser by getting rid of third-party cookies and essentially breaking the tools that businesses use to track people across the web. That includes businesses like […]