Ad Tech Archives - Chronoto.pe

Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching ‘fake people’ | Mi3

Paul McIntyre & Brendan Coyne3 weeks ago036 mins

Former UM privacy chief Arielle Garcia knows the $700bn global digital ad industry is founded on trading “useless, garbage data” because a) she spent a decade in media ops and compliance and b) she’s accessed her own profile from adtech vendors. The result? 500 laughably contradictory audience segments where she is simultaneously woman and man,…

Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger

Allison Schiff2 months ago016 mins

“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears…

Walled Garden Platforms Are Drowning Marketers In Self-Attributed Sales | AdExchanger

James Hercher2 months ago09 mins

Sales are way up and ROAS is through the roof across search, social and ecommerce. At least, that’s what the ad platforms claim. But dig into the CRM, a brand’s primary source of actual sales data, and site traffic and engagement coming from search and social aren’t jumping. This is a relatively normal occurrence for…

Google Is Backing A National Approach To US Privacy Compliance | AdExchanger

Allison Schiff3 months ago08 mins

Compliance is not a choice. But companies have some choice in how they tackle it. There are two main approaches. Businesses can implement a compliance program on a state-by-state basis, essentially devising different data strategies to meet the legal requirements in each state where they have customers. Or they can take a national approach by…

Palantir is pitching ad agencies on its AI technology

Ryan Barwick3 months ago09 mins

Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency world as part of its continued efforts to grow its commercial business. The company, which was co-founded by venture capitalist Peter Thiel, has pitched advertising agencies on utilizing its year-old AI platform AIP, according to two executives from different agencies…

Google’s New Privacy Plan Has Flaws, Regulator Says in Internal Documents – WSJ

Patience Haggin and Miles Kruppa3 months ago010 mins

Google’s yearslong effort to make online advertising less invasive has hit another snag. The U.K. privacy regulator says Google’s proposed replacements for cookies need to do more to protect consumer privacy, according to internal documents reviewed by The Wall Street Journal. Google’s proposed technology, dubbed Privacy Sandbox, leaves gaps that can be exploited to undermine privacy and identify users…

Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead. – WSJ

Patience Haggin4 months ago010 mins

Forbes for years ran an alternate version of its website where it packed ads that were intended to run on Forbes.com, another sign that brands don’t always get what they pay for in the opaque digital-advertising market. The alternate site, which Forbes shut down Tuesday following inquiries from The Wall Street Journal, featured stories from…

Inside The Secret Meetings To Define MFA | AdExchanger

Anthony Vargas4 months ago014 mins

Forget what you know about “made for advertising.” There’s a push now to redefine MFA as “made for arbitrage.” Despite the backlash against MFA websites, there is still no industry standard to define MFA, which is causing problems for some publishers that feel unfairly lumped into the made-for-advertising category. AdExchanger has learned that the 4A’s…

Colorado Catholic group bought app data that tracked gay priests – The Washington Post

Michelle Boorstein, Heather Kelly4 months ago040 mins

A group of conservative Colorado Catholics has spent millions of dollars to buy mobile app tracking data that identified priests who used gay dating and hookup apps and then shared it with bishops around the country. The secretive effort was the work of a Denver nonprofit called Catholic Laity and Clergy for Renewal, whose trustees…

U.S. Spy Agencies Know Your Secrets. They Bought Them. – WSJ

Byron Tau4 months ago017 mins

Last November, Michael Morell, a former deputy director of the Central Intelligence Agency, hinted at a big change in how the agency now operates. “The information that is available commercially would kind of knock your socks off,” Morell said in an appearance on the NatSecTech podcast. “If we collected it using traditional intelligence methods, it…

FBI Used New Cellebrite Software to Access Trump Shooter’s Phone – Bloomberg

The Incognito Mode Myth Has Fully Unraveled | WIRED

Amazon.com’s Jeff Bezos Is Bullish on Books | WIRED

Jeff Bezos: Bio: An Eye On The Future — TIME

Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching ‘fake people’ | Mi3

You Have Not Yet Read Your Favourite Book

Ad Tech

Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching ‘fake people’ | Mi3

Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger

Google Is Backing A National Approach To US Privacy Compliance | AdExchanger

Palantir is pitching ad agencies on its AI technology

Google’s New Privacy Plan Has Flaws, Regulator Says in Internal Documents – WSJ

Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead. – WSJ

Inside The Secret Meetings To Define MFA | AdExchanger

Colorado Catholic group bought app data that tracked gay priests – The Washington Post

U.S. Spy Agencies Know Your Secrets. They Bought Them. – WSJ