Shadier Than Forbes? Premium Publishers Are Partnering With Content Farms To Make A Quick Programmatic Buck | AdExchanger

“Uncovering Earth’s Secrets: A Journey Into Its Deepest Hole” That’s the title of a made-for-arbitrage (MFA) article about a failed Soviet-era scientific expedition to drill a hole tens of thousands of feet into the Earth’s crust. But it could easily double as a headline for the latest ad tech exposé. The story referenced above appears…

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Palantir is pitching ad agencies on its AI technology

Palantir, the controversial software company with ties to intelligence agencies, is turning to the agency world as part of its continued efforts to grow its commercial business. The company, which was co-founded by venture capitalist Peter Thiel, has pitched advertising agencies on utilizing its year-old AI platform AIP, according to two executives from different agencies…

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Google’s New Privacy Plan Has Flaws, Regulator Says in Internal Documents – WSJ

Google’s yearslong effort to make online advertising less invasive has hit another snag. The U.K. privacy regulator says Google’s proposed replacements for cookies need to do more to protect consumer privacy, according to internal documents reviewed by The Wall Street Journal. Google’s proposed technology, dubbed Privacy Sandbox, leaves gaps that can be exploited to undermine privacy and identify users…

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Brands Paid for Ads on Forbes.com. Some Ran on a Copycat Site Instead. – WSJ

Forbes for years ran an alternate version of its website where it packed ads that were intended to run on Forbes.com, another sign that brands don’t always get what they pay for in the opaque digital-advertising market. The alternate site, which Forbes shut down Tuesday following inquiries from The Wall Street Journal, featured stories from…

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Colorado Catholic group bought app data that tracked gay priests – The Washington Post

A group of conservative Colorado Catholics has spent millions of dollars to buy mobile app tracking data that identified priests who used gay dating and hookup apps and then shared it with bishops around the country. The secretive effort was the work of a Denver nonprofit called Catholic Laity and Clergy for Renewal, whose trustees…

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Large Brands Are Still Advertising on Made-for-Advertising Sites

Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being served on spammy websites, new research from Adalytics has found. Adalytics found examples of hundreds of large brands advertising on made-for-advertising websites, facilitated by most…

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