Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Let us be gentle as we deliver this message to the good companies that pay for you to enjoy (I hope) this page—as well as most content across all media—for free: Your advertising sucks. Then let us try to help them fix that, or else their generous subsidy could disappear and with it much…
Adblockers and the fracking of data An inconvenient truth about digital content I’ve decided to test a Safari Adblocker extension in private beta directly with the Princeton student who’s developing it. I’m doing it for science and sharing my findings to encourage more public discourse about why the trust between content consumers and producers is…
There’s been a lot of talk lately — and more than a little hand-wringing — about the rise of online ad blocking. In part, that’s because of a recent study that shows what appears to be a dramatic increase in the use of ad-blocking software. It might also have something to do with the news…
There’s something so wonderfully easy about reading this column in a physical newspaper. You turned the page, and here it is, with few annoyances or distractions, in an ultra-high-definition typeface which was custom-designed with pleasurable reading in mind. Or – wait – are you reading this on a phone? Did you follow a link from…
article start The online ad world is racing to make viewable ads–ads people can actually see–the standard currency for the industry. And that race is causing major pain for Web publishers while wreaking general havoc in the ad marketplace, say executives from major media companies, digital native sites and top ad agencies. Making viewable ads…
Ask someone who doesn’t work in advertising what it means to “make an impression,” you will likely get a reasonable response like “to do something that someone remembers.” However, inside the advertising industry, the definition of “impression” is not nearly as simple. Why? Because if you run an advertisement on TV, radio, or print, you…