WTF is a data clean room? – Digiday

Advertisers’ attempts to break down data’s walled gardens have found a second wind. The emergence of so-called data clean rooms, safe spaces where insights gleaned from the walled gardens are commingled with first-party data from advertisers for measurement and attribution, is gathering pace as media trading becomes more addressable. As much as these safe spaces…

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That Game on Your Phone May Be Tracking What You’re Watching on TV – The New York Times

Android screenshots of the app Honey Quest, which uses technology that keeps tabs on the viewing habits of its users. At first glance, the gaming apps — with names like “Pool 3D,” “Beer Pong: Trickshot” and “Real Bowling Strike 10 Pin” — seem innocuous. One called “Honey Quest” features Jumbo, an animated bear. Yet these…

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Mouthbreathing Machiavellis Dream of a Silicon Reich

One day in March of this year, a Google engineer named Justine Tunney created a strange and ultimately doomed petition at the White House website. The petition proposed a three-point national referendum, as follows: 1. Retire all government employees with full pensions. 2. Transfer administrative authority to the tech industry. 3. Appoint [Google executive chairman]…

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