Inside the dystopian vision of the IAB’s new AR and VR advertising formats – Digital Content Next

You’re half-way through a gaming session and the world is breaking apart around you as you run from attacking aliens. Firing as you go, you turn a corner and suddenly your view is filled with the sight of a brand new sedan. You see a cute dog at your local coffee shop. When you lean…

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So, about this Googler’s manifesto.

You have probably heard about the manifesto a Googler (not someone senior) published internally about, essentially, how women and men are intrinsically different and we should stop trying to make it possible for women to be engineers, it’s just not worth it. Until about a week ago, you would have heard very little from me publicly about…

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Researcher Who Stopped WannaCry Ransomware Detained in US After Def Con – Motherboard

On Wednesday, US authorities detained a researcher who goes by the handle MalwareTech, best known for stopping the spread of the WannaCry ransomware virus. In May, WannaCry infected hospitals in the UK, a Spanish telecommunications company, and other targets in Russia, Turkey, Germany, Vietnam, and more. Marcus Hutchins, a researcher from cybersecurity firm Kryptos Logic,…

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The NowThis approach to launching new Facebook channels – Digiday

If there’s any brand that knows Facebook, it’s NowThis. In January 2015, the digital video news publisher for millennials shut down its site and became a distributed publisher, and it quickly became one of the most-watched news publishers on Facebook, with its video-with-text-overlay style widely copied. But growth has its limits on Facebook, which has its…

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