Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Today, Life Fitness—a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country—officially kicked…
The new Federal Communications Commission’s rules intended to limit how companies like AT&T, Comcast, Verizon, and Charter can use internet customers’ sensitive personal information are effectively dead in the water, thanks to a House of Representatives vote today to kill the regulations, making sure internet service providers can use and sell user data. The final…
Over the past few years, Mastodon has become the model for a friendlier kind of social network, promising to keep out the hateful or ugly content that proliferates on larger and more centralized networks. Journalists hailed it as “Twitter without Nazis” and for years, it’s generally lived up to that promise. But last week, the…
The organisation in charge of regulating UK data laws has confirmed it will be making changes to its cookie policy following complaints that its site was storing data without user consent. The Information Commissioners Office has admitted that its current consent notice relating to the use of cookies on devices failed “to meet the required…
Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…
Median average responses varied: On the lower end, a consumer’s email address, shopping history, full name, mailing address and employment history all came in at $50 a piece, while the most sensitive information — biometric data, banking information and Social Security number — garnered the highest average of $1,000. Experts say consumers don’t typically think…
CANNES, France—You’ve seen the play before, but this time around, its cast is a bit more impressive. Today in Cannes, a group consisting of some of the world’s largest advertisers (Adidas, Mars, Unilever, Mondelez, General Mills, Diageo, GSK, Mastercard, Nestlé, P&G, LVMH, etc.), five major media holding companies (Omnicom, Dentsu, Publicis, IPG and GroupM), a…
Facebook has just announced the full details of its Libra cryptocurrency venture, including details of the founder members of the Libra Association, among them Visa, Mastercard, Uber and Spotify. Its mission, it says, is to make payments cheaper and more accessible. Whether we can trust them about that is another matter. Libra could be a social-good venture…
Google is the dominant player in online advertising, one reason the U.S. Justice Department is laying the groundwork for potential antitrust action against the tech giant. It has a 37% share of the $130 billion U.S. digital ad market, according to research firm eMarketer, but understanding Google’s full clout requires a deeper look at the sector. Google…
The need to regulate online privacy is a truth so universally acknowledged that even Facebook and Google have joined the chorus of voices crying for change. Writing in the New York Times last month, Google CEO Sundar Pichai argued that it is “vital for companies to give people clear, individual choices around how their data…