Bogus Web Traffic Continues to Plague the Ad Business – WSJ
Jan. 19, 2016 7:00 a.m. ET Despite numerous warnings that the online advertising business is rife with fraud, marketers continue to waste billions–an estimated $7 billion, at least, this year–on buying online ads that people do not see, according to the Association of National Advertisers. The trade group and ad fraud detection firm White Ops…