Inside Forbes: The Next Step In Our BrandVoice Native Ad Platform

I published a post two weeks ago explaining how we’re optimizing the newsroom for business realities. I included four circular graphics. The first provided a visual framework for a new kind of editorial workflow. The other three were specific examples of how we sync up staff and contributor content on Forbes.com with audience segments, the…

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Vox experimented with a new format for its daily email and the audience really hated it » Nieman Journalism Lab

Vox Sentences is Vox’s evening email newsletter, designed to be a wrapup of the day’s top news — we wrote about it back in October when it entered the ever-crowding arena of news-roundup emails. Vox Sentences’ major differentiators are its timing (evening rather than morning) and its format — a series of scannable one-sentence bullet points with links….

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Copyranter: Native advertising is killing ad creativity – Digiday

Mark Duffy has written the copyranter blog for 10 years and is currently an unemployed but freelancing copywriter with 20-plus years of  experience. His hockey wrist shot is better than yours. The “content” being produced is an embarrassment to the advertising industry, and more importantly, to the brands sponsoring it. All of it falls into one…

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New York Times media reporter and chief ambassador David Carr, dead at 58 | Capital New York

paging_filterDavid Carr, the ferocious and beloved longtime media columnist for The New York Times, died suddenly at the age of 58 on Thursday in the paper’s Eighth Avenue offices, the Times confirmed.In a note to staff that was provided to Capital, Times executive editor Dean Baquet called Carr, who is survived by his wife, Jill,…

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