What Google’s Accelerated Mobile Pages (AMP) means for consumers, publishers, and the future | 10up

We now spend more time on mobile gadgets than on desktop devices. The mobile web experience is more important than ever, and overwhelmingly defined by content relevancy, timeliness, and above all, speediness. Mindful web developers—given adequate budget allowances—strive to build mobile-first sites that provide lean, engaging experiences across different screen sizes and devices. These sites…

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Facebook’s Instant Articles Advertising Fixes Win Over Publishers – WSJ

Feb. 11, 2016 2:22 p.m. ET It’s getting easier to make money from Facebook FB 0.34 % Instant Articles, according to multiple publishing partners enrolled in the program. Publishers were frustrated in the early going by the platform’s advertising restrictions, but now credit Facebook with making improvements. Some say their Instant Articles currently generate the…

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New feature aims to get distracted or inactive users to engage further with Washington Post content – The Washington Post

By WashPostPR February 11 at 9:07 AM When a mobile user rapidly swipes past content or stops interacting, The Washington Post will deliver a “Re-Engage” unit that recommends content. Today The Washington Post RED team launched a new product that delivers a tailored experience to users when they are inattentive or inactive on mobile web….

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Why micropayments aren’t the ad blocking antidote

Publishers have flirted with micropayments as a revenue stream for years, mostly unsuccessfully. Now, with the continued rise of ad blocking, new hope again is pinned on pay-per-article schemes for ad-blocking readers. Fat chance. German publisher Gruner + Jahr, which publishes 285 magazines and newspapers across 22 countries, serves messages to ad-blocking visitors to its site Geo.de, requiring…

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The rise of the publisher video polymath – Digiday

No one wears one hat in digital media, particularly in the fast-changing (and growing) field of video. Gone are the days when video production meant either recording or editing. Instead, producing video has expanded into the realms of reporting, producing and crafting distribution strategies specific to each big platform. It’s the one-man band model, but for video….

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