Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Vox Media is investigating how a new weapon might eliminate malicious ads from its sites by 2019. Earlier this month, the publisher of sites including SB Nation, Vox and The Verge began testing sandboxing, a technique that loads its sites’ advertisements in separate windows, called iframes, to ensure the ads can’t do things like redirect…
Digital publishers are reckoning with the potential impact of Facebook’s planned changes to its news feed, with reactions ranging from trepidation to confidence to reflection on the folly of depending on the social network for web traffic in the first place. Facebook on Thursday said it will introduce changes to the feed in coming months to promote content shared…
Michael Cohen, a personal lawyer for Trump who is named in the dossier, says BuzzFeed and several of its staffers defamed him when it published the 35-page document and an accompanying article last January. He also says that Fusion GPS and Glenn Simpson, its founder, similarly defamed him after it hired an ex-British spy to…
Ads that automatically redirect you from your daily browsing to a flashy sweepstakes have long been an incredibly annoying facet of the internet. But the versions that have evolved on the mobile web are particularly vexing, because they can trap you with a pop-up “notification” and nowhere to go. And a recent surge in these…
This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo…
via Getty Last week, BuzzFeed CEO Jonah Peretti held an off-the-record company meeting, parts of which were tweeted by the company’s media reporter, Steven Perlberg. Responding to a question about unions, Peretti reiterated to his Stateside staff that while he is not “personally anti-union,” he does not believe unionization is right for his particular shop….
The alignment of new laws, reader advocacy, and technology has opened up a challenge to user tracking tools. While some express concern that an end to unbridled tracking will hinder the digital ecosystem, this is an enormous opportunity for publishers to take the lead in building the next generation of personalization technology. However, this evolution…
Credit: Illustration by Nicholas Little When BuzzFeed announced with fanfare last week that it is coming out with two bold new ad products that, in part, translate TV ads to GIFs for social and mobile, Jarrod Dicker, VP of commercial product and innovation at The Washington Post, couldn’t resist taking the bait. “The @washingtonpost RED…
Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include…
Six months in, Facebook’s test of mid-roll ad breaks within live and on-demand videos is driving scant revenue for publishers. Five publishers participating in Facebook’s mid-roll ads test, which began in March, said the product isn’t generating much money. One publisher said its Facebook-monetized videos had an average CPM of 15 cents. A second publisher,…