It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now | FiveThirtyEight

In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 million uniques in April.” Late last year, The Wall Street Journal noted that Buzzfeed had 74.6 million monthly uniques, but that its…

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Can comment sections contain (gasp!) rational, coherent, civil debate? Maybe? Sometimes? » Nieman Journalism Lab

Is it possible comment sections aren’t as terrible as many journalists believe? That’s the argument of a new study, “A Tale of Two Stories from “Below the Line”: Comment Fields at the Guardian,” just published in the July issue of The International Journal of Press/Politics. Of course, in the slow-moving world of academia, a “new”…

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Former Google exec launches Sourcepoint with $10 million Series A funding – Business Insider

SourcepointBen Barokas, Sourcepoint co-founder and CEO. Ad blocker use is on the rise. More and more ways of letting people block ads are being introduced to market. Apple, for instance, will allow ad blocking on iPhones, and there is a mobile phone service carrier plan to allow ad blocking across entire networks. Ad blocking poses an…

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Once the web’s fastest growing aggregator, Upworthy pivots | Capital New York

paging_filter This viral content site drew almost 50 million unique visitors last August. What happened next will surprise you. Upworthy, the website that made its name re-packaging heartfelt liberal content for maximum shareability on social media, is shifting its focus to the production of original content, laying off six staffers in the process. “Three years…

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