
It’s 2015 — You’d Think We’d Have Figured Out How To Measure Web Traffic By Now | FiveThirtyEight
In May, a Vanity Fair article about Bill Simmons’s departure from ESPN said that Grantland had 6 million unique visitors in March but that “ESPN’s internal numbers … had the site reaching 10 million uniques in April.” Late last year, The Wall Street Journal noted that Buzzfeed had 74.6 million monthly uniques, but that its…