Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Reports on the IAB’s (Interactive Ad Bureau) early responses (who can we sue?) to their adblocking crisis were quickly and easily critiqued (clean up your adtech?) by the companion industry association that represents the makers of content, DCN (Digital Content Next). We have reached a point of inflection, a tipping point, a watershed moment and…
What’s This? Associations Now Brand Connection provides opportunities for advertisers to connect with the Associations Now audience. All content is paid for by the advertiser. The Associations Now editorial staff is not involved in creating this content. As websites become increasingly complex and ad-laden, users are starting to rebel against overly “heavy” websites that…
Amid reports that ad-blocking software could cost the advertising industry billions, and that Apple is set to ratchet up the problem with built-in blocking for Safari in its new OS next week, the industry seems to have finally awakened to the problem. And what has it come up with? According to a report in Ad…
Let us be gentle as we deliver this message to the good companies that pay for you to enjoy (I hope) this page—as well as most content across all media—for free: Your advertising sucks. Then let us try to help them fix that, or else their generous subsidy could disappear and with it much…
Subscribe: iTunes | RSS | Even a digital-first publisher like Salon can have trouble keeping up with the times. Advertisement The site has been unprofitable for most of its history, but in recent years, it has put a stronger focus on tech. That’s thanks to Cindy Jeffers, who in addition to being its CEO is also its chief technical…
paging_filter The News Guild — known until recently as the Newspaper Guild — has traditionally been the union for American journalists who produce written work. Lately, though, in the digital-media business, it has been overshadowed by the Writers Guild of America-East union, which has organized the editorial staffs at digital-only news outlets Gawker Media, Salon…
Adblockers and the fracking of data An inconvenient truth about digital content I’ve decided to test a Safari Adblocker extension in private beta directly with the Princeton student who’s developing it. I’m doing it for science and sharing my findings to encourage more public discourse about why the trust between content consumers and producers is…
Had great tweetchat with @chronotope today about adblocking and state of adtech, digital advertising and publishing with a cameo by @mediatwit. Sequence edited for readability. Today in #Adblocking Tweetchats · Storify.
By Jean-Louis Gassée Ad blocking started as an initiative by independent developers who wanted to improve our browsing experience. Now that at least one company, Apple, has made Content Blocking “official”, ad-supported publishing business models are in trouble. Back in the days when we bought a newspaper or magazine at the newsstand, we thought we…
article start Traditional and online publishers are struggling to cash in on their surging mobile traffic, raising questions about their future growth as consumers increasingly turn to smartphones and tablets for media. News and information outlets ranging from the New York Times and The Wall Street Journal to Business Insider and About.com all can point…