News Corp, the New York Times and Axel Springer are backing Scroll, a subscription service from the former CEO of Chartbeat – Recode

GTM DataLayer Umbel End Umbel [if lte IE 9]>< ![endif][if gte IE 10]>< ![endif] Google Tag Manager Container End Google Tag Manager Container Tony Haile’s new project is still in the planning stages. But it’s interesting. Phonograph End Phonograph Source: News Corp, the New York Times and Axel Springer are backing Scroll, a subscription service...

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Medium lays off dozens as it tries to find a publishing business model that may not actually exist yet » Nieman Journalism Lab

Last March, Ev Williams described his publishing platform, Medium, as a superior alternative to the rest of the web. “It’s a simplistic view to say go where the people are,” Williams said. “You need to go where the right people are.” Turns out that being among the right people — the publishers, tech executives, and…

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Medium’s pivot catches publishing partners by surprise- POLITICO Media

On Wednesday, Medium co-founder Evan Williams announced in a blog post that the publishing platform would abandon its strategy to sell native advertising against premium publishers’ content and instead work on finding a new business model for online publishing. “We had started scaling up the teams to sell and support products that were, at best,…

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Advertising’s Moral Struggle: Is Online Reach Worth the Hurt? – The New York Times

An Allstate ad on Nowtheendbegins.com, next to an article claiming that the Sandy Hook Elementary School shooting did not happen. By emphasizing technology and data in placing online ads, marketers risk bankrolling sites that are toxic to society Advertising on the internet has never been easier. Data and automation increasingly allow companies large and small…

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Google Helping Mobile Publishing? Some Publishers Are Not So Sure – The New York Times

SAN FRANCISCO — Last month, Federico Viticci, who runs MacStories, a news site devoted to Apple and its products, made a change in how the site publishes articles for mobile gadgets. MacStories, he declared, would no longer support a Google-backed method for faster loading of mobile web pages, called AMP. Mr. Viticci said MacStories’s pages…

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Twitter app bug inflated video ad metrics by as much as 35% – Business Insider

Twitter CEO Jack Dorsey.John Lamparski/Getty Images A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider. Twitter let advertisers know about the error earlier this week. The company has issued advertisers refunds for over-billing from video campaigns that ran…

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