Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
It was all going to be so amazing. It all sounded so great. Advertising was going to be amazing.People weren’t going to just look at online ads, they were going to interact with them. People were going to go online and “join the conversation” about our brands and start their own conversations. And these conversations…
Many publishers believe consumers would pay more attention to online ads if they were just better. Now Fusion Media Group is acting on that sentiment: It is trying out a new system that rewards advertisers that make the most engaging ads by giving them bonus impressions. The Univision-owned digital media company, whose 12 sites include…
Louise Linton, the wife of Treasury secretary Steve Mnuchin, carried an Hermès Birkin bag worth roughly $10,000 on her arm in the ill-fated Instagram post that got her slammed for “flashing her wealth” — and then lecturing a critic about her “sacrifices.” But status symbols don’t have to cost as much as a luxury purse….
TechCrunch: Tesla has pushed an over-the-air update to some of its vehicles in Florida that lets those cars go just a liiiittle bit farther, thus helping their owners get that much farther away from the devastation of Hurricane Irma. Tesla owners in Florida may be grateful for this mileage boost as they escape the ravages of Irma…
YouTube canceled its top star’s show on Tuesday over his anti-Semitic jokes, complicating its efforts to court television advertisers while also retaining its edgy video stars. YouTube, a unit of Alphabet Inc.’s Google, distanced itself from its most popular creator—27-year-old Felix Kjellberg, who goes by PewDiePie—after The Wall Street Journal reported he made anti-Semitic jokes or showed Nazi imagery in…
Shares of Chipotle Mexican Grill might look cheap at a recent $404 apiece, down from a peak of over $750 a year and a half ago. Don’t dig in yet, though. The Denver-based burrito chain is moving beyond a punishing sales decline caused by widespread 2015 outbreaks of E. coli, salmonella, and norovirus, but keeping…
Let’s face it. Most of what we ad people do is really dopey.I wasn’t much of a creative person, but I’ve had the good fortune to know some great ones. There is one thing about them that I love. They work hard and have high standards, but they also have an enduring sense of how…
Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. Imagine you are a marketer standing all alone — like The Little Prince — in the middle of a small planet. That planet is your website. Today it doesn’t get many visitors because it’s too small…
So your brand is the victim of fake news. Now what? Pepsi and New Balance are dealing with boycotts. Experts share tips on how to smother the viral flames Last week, the proliferation of fake news on social media ignited a debate over its influence on the election. And two global brands, Pepsi and…
Google is stepping up its efforts to serve speedy content to mobile internet users with its Accelerated Mobile Pages, but the initiative is getting mixed reviews from publishers as some worry about its impact on their advertising revenue. Google unveiled AMP about a year ago and hundreds of companies are now publishing AMP versions of…