“Bean to bar” chocolatiers say sorry for tricking the world into paying exorbitant prices for remelted chocolate – Salon.com

Earlier this month, a food blogger published a four part series accusing the Mast Brothers of falsely claiming that their overpriced chocolate has always been made from scratch. The hipster, bearded chocolatiers claimed their chocolate was “bean to bar” but chocolate experts claimed “If you were to ask the world’s top chocolate reviewers to rate…

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How the Mast Brothers fooled the world into paying $10 a bar for crappy hipster chocolate – Quartz

Whether you’ve seen their beautifully wrapped bars for sale at Shake Shack or Rag & Bone, featured in the pages of the New York Times or Vogue, or decorating one of their New York, London, or soon, LA shops, Mast Brothers chocolate bars have become the world’s most prominent brand of artisanal chocolate. But while…

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