Here Are the Answers to All Your Questions About Nielsen’s Total Audience Measurement | Adweek

Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are the answers to some of the biggest questions surrounding total audience measurement: Why wasn’t Nielsen measuring these other platforms previously? The company has but says…

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Michael Wolff on the Wild West of TV Metrics and the New War on Nielsen – Hollywood Reporter

  A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…

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Racists threaten to boycott “Star Wars VII” because it promotes “white genocide,” apparently – Salon.com

Today in Stuff That Will Make You Hang Your Head In Despair, a bunch of white supremacists are tweeting under the hashtag #BoycottStarWarsVII. Why? Apparently J.J. Abrams’ new “Star Wars” installment is a little too multicultural for their liking (black actor John Boyega plays Finn, a stormtrooper, one of the presumed leads). Enjoy your daily dose of hate…

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The Glorious Poster For Star Wars: The Force Awakens Has A Giant Planet Killer On It

The official one-sheet poster for Star Wars: The Force Awakens just dropped, and it’s glorious. It’s also loaded with new details, including our first glimpse of the rumored planet-killer superweapon. The new poster features the new characters that we know of so far: Kylo Ren, Captain Phasma, Poe Dameron, Rey, Finn, BB-8 and Maz Kanataand,…

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Jennifer Lawrence Is Over Being ‘Likable’ and ‘Adorable,’ Slams Gender Wage Gap and Double Standards in Open Letter | The Mary Sue

In an essay written for Lena Dunham’s “Lenny Letter” newsletter, Jennifer Lawrence shared her thoughts and reactions on finding out she made drastically less than her male co-stars on American Hustle. She highlights the ridiculous double standard that women face in all industries when it comes to negotiating salary and voicing their opinions to male coworkers. When it…

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