The Online Video View: We Can Count It, but Can We Count on It? – NYTimes.com

Media The Online Video View: We Can Count It, but Can We Count on It? close story-meta-footer close story-meta Photo Sheryl Sandberg of Facebook, left, spoke at Advertising Week about the company’s recent video miscalculation mishap. Credit Michael Nagle/Bloomberg ONE OF THE great promises of online videos was the potential to measure precisely how effective…

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Facebook Apologizes for Overstating Video Metrics – NYTimes.com

Media Facebook Apologizes for Overstating Video Metrics close story-meta-footer close story-meta Facebook apologized on Friday for an error in the way it measured video viewership, a miscalculation that greatly overstated how much time, on average, its users were spending watching videos. The incorrect numbers were displayed to partners, including advertisers and publishers, for more than…

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Here’s how deep Twitter’s slide could get if Google, other bidders are out – MarketWatch

Getty Images   By Markets reporter Reporter Deep-pocketed suitors are reportedly dropping their bids for Twitter—a blow that could deal a hefty hit to the social media company’s shares, analysts said Thursday. Twitter Inc. TWTR, -20.10% dropped 20.1% to $19.87 Thursday, following a Recode report Wednesday evening, citing unnamed sources, saying Alphabet Inc.’s GOOGL, +0.23%…

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An Open Letter From Elizabeth Holmes – Theranos Newsroom

For our stakeholders, After many months spent assessing our strengths and addressing our weaknesses, we have moved to structure our company around the model best aligned with our core values and mission. We have decided to close our clinical labs and Theranos Wellness Centers, which will impact approximately 340 employees in Arizona, California, and Pennsylvania. …

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New York Times Shuns Banner Ads in Favor of Proprietary Ad Format – WSJ

Oct. 5, 2016 6:01 a.m. ET The New York Times NYT -1.24 % is moving away from standardized “banner” advertisements on its website and plans to replace them with its own proprietary display ad formats. Online banner advertising has become increasingly commoditized in recent years, with the same standardized, rectangular formats appearing on sites across…

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