Another survey finds users aren’t that engaged with online video » Nieman Journalism Lab

News organizations have been producing loads of video content to fill social media feeds and attract higher ad rates, but a new report from the social analytics firm Parse.ly finds that users engage with video much less than other content types. Parse.ly examined the performance of four types of posts within its network of 700…

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‘$486 million’ anti ad-fraud firm Telemetry has shut down – Business Insider

< ?xml version=”1.0″ encoding=”UTF-8″????> Anthony Rushton, Telemetry CEO. Bloomberg/YouTube Telemetry, an adtech outfit that specialized in detecting fraudulent traffic and was once tipped to be worth $486m plus a possible IPO, has closed its operations The Drum has learned – a development that took place in the immediate aftermath of the recent Methbot revelations. Industry…

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Why Did BuzzFeed Publish the Trump Dossier? – The Atlantic

Google Microdata Mobile only ad Article “Cover” The Trouble With Publishing the Trump Dossier In distributing a set of inflammatory allegations that it admitted it could not vouch for, BuzzFeed sidestepped a basic principle of journalism. Google Metadata Mike Segar / Reuters START “MORE ON” SINGLE STORY BOX v. 2 END “MORE ON” SINGLE STORY…

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Why Medium Failed to Disrupt the Media – Bloomberg View

  Ev Williams, the co-founder of Twitter, spent five years building Medium into one of the slickest publishing platforms on the web. Yet he found himself in traditional-publishing purgatory on Wednesday, cutting 50 employees and searching for a new business model. There could be no better proof that delivery methods matter little and content is king….

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