The&Partnership, m/SIX and Adloox research says advertisers will lose $16.4 billion to ad fraud in 2017 – Business Insider

Andrey_Popov/Shutterstock The global online ad fraud problem could be costing advertisers more than twice as much as first estimated, according to new research released on Tuesday. A study commissioned by WPP ad agencies The&Partnership and conducted by ad verification company Adloox estimates advertisers could be wasting $16.4 billion to fraudulent traffic and clicks manufactured by…

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Financiers Fight Over the American Dream – The New Yorker

  Bill Ackman saw his hedge fund’s crusade against Herbalife as a moral battle with a billion-dollar payday.CreditIllustration by Mike McQuade / Photograph by Andrew Harrer / Bloomberg / Getty Barrier Status: ‘none’ One day in the summer of 2011, Christine Richard arrived at the forty-second floor of a high-rise on Fifty-seventh Street in Manhattan to visit a…

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Nordstrom, Warby Parker, and Etsy Have Stopped Advertising on Breitbart – Racked

Over the last five months, there’s been a steadfast movement to boycott stores that carry Trump family products. Amid the visible — and effective — #GrabYourWallet campaign, there’s been another type of advocacy rumbling, this one targeting companies for where they advertise. An anonymous group of activists who call themselves Sleeping Giants have been working…

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