Hell Is Empty And All the Hedge Fund Managers Are At The Bellagio

Image by Jim Cooke/ GMG Blue blazers. Blue checked shirts. Collar open. No tie. Brown shoes. Black shoes. Or Nike shoes. New, new, all new. Soft leather satchels with bold brass zippers. Good cufflinks. Good watches. Better than you know. Hundred dollar haircuts. Straight razored shaves. Shaped cuticles. Manicured nails. Clean, soft, tailored. New. Talking…

Read More

The Information’s Briefing

(The Information) Prepare yourself for a list of allegations against Uber’s security and competitive intelligence team that resemble the work of an authoritarian government. A letter disclosed in Waymo’s civil trade-secrets-theft case against Uber, written by an ex-Uber security employee, alleges things like: *Unlawfully recording an employee conference call that was supposed to be part…

Read More

CMO Today: Unpacking the Disney-Fox Deal; Net Neutrality Repealed; Facebook Changes Video Strategy Again – WSJ

Dec. 15, 2017 7:59 a.m. ET Good morning. Advertising company holiday e-greeting cards usually make me cringe, so I will admit I was limbering up for a face-stretching grimace when MediaMath’s holiday message landed in my inbox. This year, MediaMath offered up an amusing holiday meditation. “There is no fraud. Your life is not being…

Read More

Criteo’s Shares Plummet on Revenue Forecast – WSJ

Criteo shares plummeted Thursday after the company said a recent move by Apple Inc. to strengthen its ad tracker prevention is going to negatively affect Criteo’s revenue more than anticipated. Shares were down 26% shortly before 2 p.m. in New York. Criteo had been utilizing a workaround to Apple’s feature called Intelligent Tracking Prevention, which rolled…

Read More

Pivot to nowhere: The once-vibrant market for digital video series has deteriorated – Digiday

The video bubble hasn’t burst quite yet, but it sure has deflated for video makers looking to sell short-form content to streaming platforms. Over the past few months, several high-profile video streaming platforms have either shut down or scaled back their spending on original content. So far this fall, NBCUniversal closed the doors on Seeso, its…

Read More

Fake-Ad Operation Used to Steal From Publishers Is Uncovered – WSJ

An ad-tech firm says it has discovered a large and sophisticated advertising-fraud operation in which fake websites and infected computers were used to scam advertisers and publishers out of upward of hundreds of thousands of dollars a day. Denmark-based Adform, identifier of the scheme, named it “Hyphbot” and estimates that it has been going on…

Read More