Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The Metropolitan Museum of Art has announced that beginning March 1, 2018 their pay-as-you-wish policy will undergo a change. From now, you can only pay-as-you-wish with a New York state ID, and if you don’t have one you can pay out your asshole for what’s supposed to be a free museum full of cultural artifacts….
Ads.txt is showing publishers that domain spoofing remains a big problem for their video ad businesses. In a study being published Dec. 12 by independent consultant Matthew Goldstein, a group of 16 publishers — including The Washington Post, Daily Mail, Turner, The New York Times and USA Today — found that advertisers spent $3.5 million a…
The Financial Times’ fight against domain spoofing is paying off. After catching 25 ad exchanges misrepresenting access to its inventory in September, the business news publisher took its fraud-fighting test a step further by purchasing counterfeit inventory that purported to be the FT’s to see which vendors were still selling fake FT impressions. Over few…
To investigate the level of domain spoofing occurring against its news brands, News UK conducted a programmatic blackout test for two hours in December. The result: 2.9 million bids per hour were made on fake inventory purporting to be News UK’s The Sun and The Times of London newspaper brands. From the results, the publisher…
Photo: AP Rumors Facebook is always secretly recording you have long refused to die, but it turns out Amazon may be the first tech giant to achieve the age-old dream of a total advertising Panopticon. On Friday, Amazon released the new Alexa Mobile Accessory Kit, which is intended to help developers integrate the company’s personal…
Many of the publishers that spent 2016 and 2017 investing in Facebook products like Instant Articles and news feed videos enter the new year with new perspective on the relationship they have with the world’s largest social platform. For the latest installment of our Confessions series, in which we exchange anonymity for candor, we spoke…
Photo: Getty Chanticleer Holdings, which owns nine Hooters restaurants and other regional burger chains like Little Big Burger, announced today that it was putting its loyalty programs on the blockchain. And just like other companies that have recently issued press releases with the word “blockchain,” its stock price shot through the roof. The Nasdaq-listed stock, BURG,…
Photo: Getty Brick and mortar retail had a really bad year, with thousands of major chains shutting down stores. But Amazon, the company that many people blame for the retail apocalypse has been more eager than ever to build up its retail presence. As the world nervously awaits Jeff Bezos next big move, a prominent…
This summer, Ozy.com, a news site that’s raised more than $35 million in funding from high-profile investors, published a group of articles in an ongoing series about how companies and entrepreneurs are trying to be a positive force in their communities. The content was created as part of a partnership with JPMorgan Chase, whose logo…
“We’re making the world a better place.” The phrase is thrown around so often in the tech world that it became a punch line on the HBO satire Silicon Valley. Executives controlling the largest tech titans—Google, Amazon, Facebook, Apple, and Microsoft—might even believe it. But in a searing presentation at Business Insider’s IGNITION conference in…