Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
No means no when it comes to ad blockers, according to GroupM. The media-buying giant is closing off a growing alternative for publishers beset by ad blocking: ad reinsertion, a method by which publishers can deliver ads to users who have ad blockers installed. Publishers often work with vendors like Secret Media and Sourcepoint to re-insert ads…
This is an edited version of a talk that marketing keynote speaker and The Drum’s Promotion Fix columnist, Samuel Scott, gave last week at the Synergy Digital Forum in Moscow. The deck with related links and source material is here. I do not remember PPC ads, display ads, social media ads, programmatic ads, or anything…
1. The Aristocracy Is Dead … For about a week every year in my childhood, I was a member of one of America’s fading aristocracies. Sometimes around Christmas, more often on the Fourth of July, my family would take up residence at one of my grandparents’ country clubs in Chicago, Palm Beach, or Asheville, North…
Photo: AP Late Wednesday, after Tesla filed a lawsuit against former Gigafactory technician Marty Tripp, the ex-technician shared emails with the Washington Post that highlighted a heated back-and-forth between him and CEO Elon Musk. At first, it seemed like Musk fired off a quick jab before the suit was filed, calling Tripp a “horrible person.”…
Univision Holdings Inc. has been offering buyouts to employees at Gizmodo Media Group, according to a person familiar with the matter, marking the latest case of a digital-media upstart tightening its belt. The former Gawker Media websites, which include the sports outlet Deadspin and the woman-focused site Jezebel, began offering employees buyout packages last week,…
About 20 PC games — including The Elder Scrolls Online and Conan Exiles — have removed a piece of third-party spyware tracking users’ activity outside of the game, and dozens more are said to still have it more than a week after it came to light on Reddit and Steam forums. Called Red Shell (yes,…
The San Francisco Bay Area has rapidly become the richest region in the country—the Census Bureau said last year that median household income was $96,777. It’s a place where $100,000 Teslas are commonplace, “raw water” goes for $37 a jug, and injecting clients with the plasma of youth —a gag on the television show Silicon Valley—is being tried by…
Three years ago, Lisa Linh quit her full-time job to travel the world and document it on Instagram, where she has nearly 100,000 followers; since then, she has stayed in breathtaking hotels everywhere from Mexico to Quebec to the Cook Islands. Often, she stays for free. Linh is part of an ever-growing class of people who have…
The fires on the streets of Ferguson, Missouri, had barely stopped burning when the Department of Justice released an extraordinary report on the city’s police department. In the findings of the 2015 investigation of the Ferguson Police Department, the DOJ’s Civil Rights Division detailed how a municipality had built its social contract on a slow-rolling…
AT&T’s acquisition of Time Warner will create a media conglomerate that combines premium content with a vast distribution network to deliver it to consumers. Why it matters: One of its first experiments in marrying the two will be a “skinny bundle” called AT&T Watch, providing Time Warner content (minus sports) to mobile customers. This is…