Playable Ads Engage Users Beyond Gaming – eMarketer Trends, Forecasts & Statistics – eMarketer Trends, Forecasts & Statistics

Google’s AdMob launched playable ads for their gaming partners last May, and Facebook launched them in August. In both cases, the ads were mostly used by game developers, but playable ads have potential for other industries. “It’s leveraging the fact that users like to play games,” said Ari Brandt, executive vice president of strategic development…

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Newsonomics: Let the 2019 Consolidation Games begin! First up: Alden seeks to swallow Gannett » Nieman Journalism Lab

Alden Global Capital, the most reviled newspaper owner in the business, now wants to buy Gannett, the United States’ largest daily newspaper company. As reported Sunday evening by The Wall Street Journal — and then confirmed via early Monday morning press release — Alden, through its Digital First Media/MNG Enterprise ownership, has offered a 23…

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Newsonomics: McClatchy’s bid has been rejected. So what’s next for Tribune? » Nieman Journalism Lab

What stopped the almost-done McClatchy purchase of Tribune Publishing? Two familiar words: Michael Ferro. Tribune and McClatchy offer competing narratives of what derailed the deal, which had been expected to be announced as early as next Monday. Instead, the Tribune board gave it a thumbs down Thursday afternoon. Was it the threat of an antitrust…

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‘It’s hurting us’: Confessions of an ad tech exec on GDPR consent-string fraud – Digiday

Three months ago, four ad tech vendors flagged that they had identified fake consent strings. Consent strings are generated by a publisher’s consent management platform and passed back to all that publisher’s digital ad partners to show which impressions have user consent for personalized advertising, and which don’t. It seems the issue hasn’t gone away. For…

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Guide to Advertising Technology – Columbia Journalism Review

Executive Summary Advertising technology has built a massive technical infrastructure. The technology and motivations of advertising undergird the economy of the internet. News sites are no exception. The information we seek about our world is underpinned with, and shaped by, advertising and its needs. Journalists need to know more about these technologies, how they work,…

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