Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
David Walentas paid $12 million for an entire Brooklyn neighborhood in 1979. He transformed it into one of New York’s glitziest locales. Photo: David Yellen For Forbes. Cash crises, political grudge matches, suicide. None of it stopped David Walentas from forging a ten-digit fortune by creating an entire neighborhood in New York’s underdog borough. And…
Ask someone who doesn’t work in advertising what it means to “make an impression,” you will likely get a reasonable response like “to do something that someone remembers.” However, inside the advertising industry, the definition of “impression” is not nearly as simple. Why? Because if you run an advertisement on TV, radio, or print, you…
Why did the Orange County Register send reporters and photogs to cover 40 — yes, four-zero, 40 — high-school sporting events in one weekend? No, it’s not another news mob. Nor is it a one-time thing. At a time when many newspaper companies are starting to think digital first, the Register is investing in print. The…