Will Facebook’s Rebranding of Instagram and WhatsApp Boost Its Rep or Hurt Theirs? – Adweek

Is adding “From Facebook” to the branding for the social media giant’s Instagram photo- and video-sharing network and WhatsApp messaging application a good move, a bad move or inconsequential? Writer and business coach Jason Aten opted for the second, saying in his post on Inc., “Let’s put this in context: This branding move would be like…

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How Facebook Is Changing to Deal With Scrutiny of Its Power – The New York Times

  ImageFacebook, under its chief executive, Mark Zuckerberg, is making changes to deal with antitrust scrutiny.CreditCreditTom Brenner/The New York Times SAN FRANCISCO — Senator Elizabeth Warren has called for the breakup of big tech companies like Facebook. Regulators have opened investigations into Facebook’s power in social networking. Even one of Facebook’s own founders has laid…

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Facebook Offers News Outlets Millions of Dollars a Year to License Content – WSJ

ABC News was among the news outlets that received a pitch from Facebook to license their content. Photo: Kena Betancur/Getty Images Updated Aug. 8, 2019 4:31 pm ET Facebook Inc. FB 2.71% is offering news outlets millions of dollars for the rights to put their content in a news section that the company hopes to…

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Life Fitness’s Advertising Platform Brings Programmatic Ads to the Gym – Adweek

Programmatic advertising isn’t just regulated to our computer screens anymore. Recent months have seen digital billboards in malls, airports and city streets go digital. Now, the trend is hitting the gym. Today, Life Fitness—a fitness equipment company that produces everything from treadmills to elliptical bikes for gyms, college dorms and hotels across the country—officially kicked…

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House Votes To Allow Internet Service Providers To Sell, Share Your Personal Information

The new Federal Communications Commission’s rules intended to limit how companies like AT&T, Comcast, Verizon, and Charter can use internet customers’ sensitive personal information are effectively dead in the water, thanks to a House of Representatives vote today to kill the regulations, making sure internet service providers can use and sell user data. The final…

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Subway Got Too Big. Franchisees Paid a Price.

A Subway in Queens.CreditCreditAn Rong Xu for The New York Times Operators say they’ve lost their stores to conflicted managers over petty infractions, like cucumbers sliced too thick and sabotaged meatball bags. A Subway in Queens.CreditCreditAn Rong Xu for The New York Times Manoj Tripathi couldn’t shake the feeling that someone had a vendetta against…

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Hundreds of NYC Taxis Are About to Go Programmatic Thanks to a Funding Boost From Google – Adweek

Investment brings Firefly’s total to more than $51 million Firefly founders Kaan Gunay (l.) and Onur Kardesler’s company emerged from stealth mode just a few months ago. New York’s taxi-top ads have been in vogue since the 1970s. Now, Firefly wants to give them a tech-forward twist. The company is mounting 300 of its programmatic screens…

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In Data-Driven World, Consumers Likely to Overestimate Their Information’s Value

Median average responses varied: On the lower end, a consumer’s email address, shopping history, full name, mailing address and employment history all came in at $50 a piece, while the most sensitive information — biometric data, banking information and Social Security number — garnered the highest average of $1,000. Experts say consumers don’t typically think…

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