‘They’re telling us how the Web should work’: The publisher view of Google’s AMP – Digiday

Google’s Accelerated Mobile Pages (AMP) initiative has gotten the stamp of approval from major publishers, including The Washington Post, Vox Media and The New York Times. But lingering questions about the initiative’s inner workings, and some latent paranoia about Google’s real motivations, have others feeling skeptical. AMP’s stated mission is to speed up the mobile Web, which…

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Get AMP’d: Here’s what publishers need to know about Google’s new plan to speed up your website » Nieman Journalism Lab

Google unveiled its new plan to speed up the mobile web today — Accelerated Mobile Pages, or AMP — and it’s the latest attempt by a technology company to deal with the problem of the slow mobile web. Facebook has its Instant Articles to make certain news stories load more quickly in an app; Apple…

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Google unveils Accelerated Mobile Pages Project, its answer to Facebook’s Instant Articles | VentureBeat | Business | by Ruth Reader

This morning Google revealed it’s working on an open source initiative for mobile web that would deliver articles to readers instantly. The Accelerated Mobile Pages Projects is designed to avoid slow browser load times, so stories can be accessed quickly from within mobile web browsers. Rumors started percolating about the project last month. The project’s Github page…

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Disguises — for ads and for devices — are becoming a bigger part of mobile ads | VentureBeat | Marketing | by Barry Levine

The evolution of the mobile ad ecosystem is ushering in some new disguises. I spoke recently with several practitioners about where mobile ads are heading. “The customer experience [of mobile ads] is totally broken,”  Joe Prusz, ad tech firm Rubicon Project’s head of mobile, told me, referring to both web and in-app ads. He pointed…

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REFORM ADVERTISING — Whither news? — Medium

REFORM ADVERTISING …before it is too late Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and their agencies will not and because our very survival depends upon it. The moral of the story of adblockers’ success is that the public has taken charge of its next industry — advertising….

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