Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
The past week has been a nightmare for Americans who use Russell Simmons’ pre-paid RushCard debit cards and have been completely unable to access their money, including recent paychecks, thanks to glitches arising from a “technology transition.” Today marks the eighth day some customers are unable to access their funds. On its own, that’s stunningly…
Marcia Davis, a mother of six in Baltimore, walked to work this morning. And not for the fresh air or the exercise — she walked because she couldn’t pay for her bus pass. She couldn’t buy it for the same reason she can’t buy anything else: Since last week, she has been unable to access…
What happened? Just last month, Tesla was the envy of the car world having scored a perfect 100 rating from Consumer Reports. On Tuesday, Tesla shares plunged more than ten percent after Consumer Reports rescinded its Model S recommendation, saying the 2015 sedan has significant reliability issues. Consumer Reports on Tuesday published survey data that indicated Tesla’s 2015 Model S…
Apple’s war on online ads continues. First it was Tim Cook taking shots at ad-based companies like Google, whose business relies on ad-targeting consumers. Then, it was Apple making it easier for people to block mobile ads on iOS9 while using the Safari browser. Advertisement Now comes the latest salvo: When users tap on an ad in…
Facebook on Tuesday announced that its Instant Articles program, which debuted after much speculation earlier this year, is launching on mobile devices. Starting today, Facebook users will see “thousands of new articles” published through the service every day, per Facebook’s announcement. Facebook also listed dozens of news outlets that will publish on Instant Articles in…
Americans love TV, that mistress who gets to camp in the living room. We spend a quarter of our waking days with the TV on, maybe the biggest lode of human attention in the country. Advertisers pay for most of it — they know where you’ll be sitting, so they have ads meet you there….
Now that Nielsen has unveiled total audience measurement details, what does it all mean, and more importantly, when will you be able to get your hands on it? Here are the answers to some of the biggest questions surrounding total audience measurement: Why wasn’t Nielsen measuring these other platforms previously? The company has but says…
A version of this story first appeared in the Oct. 23 issue of The Hollywood Reporter magazine. To receive the magazine, click here to subscribe. The central media currency is not audience, but trustworthy measurement. The television business was built on wide adoption of such a single standard. Nielsen’s sampling method determined the size…
Photo Evan Ratliff, near his offices in Brooklyn, runs The Atavist Magazine, which last month shut off its app and decided to publish only on the web. Credit Benjamin Norman for The New York Times SAN FRANCISCO — Apple wants mobile devices to be filled with apps. Google supports a world where people browse the…
(Reuters/Tim Wimborne) As countless iPhone users have flocked to ad-blocking technology to try to escape from slow-loading, insecure online advertisements, a top trade group for advertisers is apologizing for having “messed up” the Web. The systems that allowed marketers to track and target advertisements “have slowed down the public internet and drained more than a…