Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
I’m not a traditionalist. But let’s face it — digital didn’t revolutionize ads the way we all expected. At the onset of the digital age, industry thinking was that banners would create a totally transactional marketplace in which consumers would click on an ad and watch a brand video, and even shop for products. Advertising…
2. What Is Talkshow? Talkshow is a new messaging app where all the conversations are public. The company says Talkshow “is texting in public,” but it really feels much more like a public-facing Slack room — an ongoing conversation between multiple people, that anyone can see. ID: 8532033 3. Wait. Isn’t that Twitter? No. Here’s…
REUTERS/Larry DowningCarriers and ISPs have approached Ghostery to help them tackle the effect of online ads on their networks.Earlier this month, hidden within a company blog post about the FCC’s proposed new privacy rules for broadband providers, anti-ad tracker service Ghostery revealed it is “in discussions with leading ISPs (internet service providers) and mobile carriers”…
The modern publisher is facing fast-changing and challenging times. It’s enough to make you want to crank up the printing presses. That’s just what we’ve done. Digiday is launching a new quarterly print magazine, Pulse, devoted to the future of media. The first issue takes a deep look at what the rise of platforms from Facebook…
Days after nearly a million people watched a watermelon explode on Facebook Live, the Financial Times reported a gloomy outlook for the digital company behind the endeavor: BuzzFeed missed its 2015 revenue target by 32 percent and was cutting its revenue projections for 2016 in half. Coupled with ongoing layoffs and reorganizations at top digital…
About.com came of age — and thrived — in the time of portals. But as big one-stop-shop sites lose relevance, it’s embracing the power of focus in verticals in categories like health, home and finance. It’s begun unbundling the About portal, starting with a health vertical site called Verywell, with plans to roll out a couple…
Heidi N Moore tweetstorms about the misconceptions in branded content that come from a lack of data. *thinkfluence throat clearing* journalism will be divided between people who believe FB will help the cause and those who think FB hurts it @Chronotope · TUE, APR 26 2016 12:12:38 Heidi N Moore@moorehn On the latter side is…
John Hermann, who writes about media industry for The New York Times, is one of my favorite writers. His incisive and cutting commentary at his previous home-on-the-web, The Awl, was on my “read first and do everything else later” list. About ten days ago, we had a conversation about the shifting media landscape and the…
The Verge’s new Circuit Breaker AD UNIT 1 /AD UNIT 1 On Monday, Vox Media tech and culture site The Verge announced the introduction of a gadget blog called Circuit Breaker, which the company said will be “dedicated to the resurgence of consumer gadgets in new categories like VR, drones, and the internet of things.”…
The first rule of pricing is: you do not talk about pricing I’ve been slightly obsessed about pricing since 2010. Before joining Fluxx, I was part of the team that changed the price of The Times digital edition from this: The Times digital price pre-2010 To this: The Times digital price post-2010 Introducing what inevitably…