Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
You don’t always hear the bubble burst. Often, it’s more a gradual escaping of air, signaled by nothing more than the occasional queasy feeling you bat away: One house for sale on the block, oh well. Two, three—maybe just a robust market? Five, six, seven—and suddenly everyone’s underwater and the sheriff is at your door….
Advertisers adjusted spending accordingly. In the first quarter of 2016, 85 cents of every new dollar spent in online advertising will go to Google or Facebook, said Brian Nowak, a Morgan Stanley analyst. The power shift was made clear last week as the Facebook chief executive Mark Zuckerberg took the stage for the company’s annual…
A few months later, requests for sponsored posts from brands of all kinds began to trickle in. Among those getting in touch with Trigg were companies that sold tea promising to detoxify your body; they were called teatoxes. First, brands reached out through email, and then through Instagram itself, once direct messaging was introduced. “The…
Bloomberg reporters Tracy Alloway and Luke Kawa managed to get one of Zero Hedge’s ex-employees to tell them some inside stuff about what it’s like to write for the site. It’s a big story on the financial web today. Zero Hedge clapped back with a deeper look at the disgruntled ex-employee’s background and possible motives…
Colin Lokey, also known as “Tyler Durden,” is breaking the first rule of Fight Club: You do not talk about Fight Club. He’s also breaking the second rule of Fight Club. (See the first rule.) After more than a year writing for the financial website Zero Hedge under the nom de doom of the cult classic’s anarchic…
Over the years, Zero Hedge has proven to be a magnet for media attention. It started years ago with a NY Magazine article published in September 2009 which first “unmasked” the people behind Zero Hedge with the “The Dow Zero Insurgency: The nothing-can-be-believed chaos of the financial crisis created a golden opportunity for a blog…
Two New York Times employees are suing the newspaper, citing “an environment rife with discrimination based on age, race, and gender”. The class action lawsuit comes the same week that Curt Schilling accused ESPN of a culture of racism. Schilling was recently fired from his role as a commentator at the sports channel after making…
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… EU Files Formal Charges Against Google Over Android Conduct (Wall Street Journal) For the second time in a year, Google is facing charges of abusing a dominant market position to bolster other parts of its business. This time, the allegations strike at the…
UPDATE: This survey seems to have been taken down. We are inquring with DDB about whether the campaign has been ended. Original story below: Since Axe is all about helping its male consumers out with the ladies, why not just let them know exactly what women want? Axe Puerto Rico and DDB decided to do…
Topics: National Geographic, Y&R paging_filter National Geographic has tried to put a 21st century spin on the idiom “Walk a mile someone else’s shoes.” Instead of shoes, people swap faces—a la Snapchat’s face swap tool—in an odd new print campaign from Y&R São Paulo. break The intentions of the campaign are sound. The “Swap Prejudice…