Snapchat has become a Wild West of sponsored content | The Verge
On a sunny day last week, Shaun McBride (known on Snapchat as Shonduras) went to the supermarket. His hundreds of thousands of followers were alerted to the expedition through a Snapchat showing McBride holding a hastily drawn watermelon and a box of Cap’n Crunch. “What’s up, Snapchatters? Welcome to grocery shopping with Shonduras!” he said…