Snapchat’s valuation is based on a single flawed assumption — Medium

Snapchat’s valuation is based on a single flawed assumption I recently was reading a leaked email written by Twitter’s current CFO, at the time representing Snapchat’s investors, to Snapchat’s CEO which dissected Facebook’s recent earnings announcements. It’s clear from the mail that Snapchat’s investors view Facebook as the benchmark when it comes to the size…

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Star Wars Is God’s Gift to Content Farms | Motherboard

  Star Wars arrived in theatres yesterday, creating a massive demand for internet content that reaffirms the movie as a cornerstone of global culture. When a ‘phenomenon’ occurs, content farms must provide the content that supplements the phenomenon and offers a meaningful buildup. This arc is present in entertainment, news, media, and mass niche internet…

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The mobile adblocking apocalypse hasn’t arrived (at least not yet) » Nieman Journalism Lab

A focus still on the desktop Though mobile adblockers may well prove to be a significant issue for news organizations in months or years to come, the outlets we spoke with are still focused primarily on desktop. They’re examining their options to circumvent adblockers, discourage readers from using them, or even prevent users from seeing…

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Paris Is Covered In Fake Ads That Mock the Climate Talks’ Corporate Sponsors

UK-based activist group Brandalism has peppered the streets of Paris with 600 fake outdoor ads meant to expose the hypocrisy of COP21 Climate Conference corporate sponsors. The fake, unauthorized outdoor ads were strategically placed around Paris this past weekend, and were made to look nearly identical to the originals. The ads were prepared by an…

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UPDATE 2-U.S. probing Comcast’s role in ‘spot’ cable ad sales market | Reuters

  (Adds Reuters source, statement from Comcast, analyst comment)   Nov 24 (Reuters) – The U.S. Department of Justice is investigating whether Comcast Corp, the biggest U.S. cable TV provider, is hindering competition in cable advertising sales, a source told Reuters.   The department’s Antitrust Division has sent documents known as civil investigative demands to…

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Take these Nazi ads down: Axis power symbols splashed over New York subway trains are beyond insensitive – Salon.com

On the list of things New York City’s Metropolitan Transit Authority has a problem with: menstruation. On the list of things it’s apparently totally chill about: Nazis. Well, I guess that clears that up. Just a mere month ago, the MTA was the center of a controversy over its rejection of a campaign created by…

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Yahoo Mail is blocking ad-block users from accessing their email – Digiday

Yahoo Mail is purportedly locking out people who use ad-blockers. According to a post on Adblock Plus’ message boards, a Yahoo user noticed the issue on Google Chrome when trying to access email this morning, posting this screenshot: “Yeah, whatever Yahoo,” the person mused, adding that two other people noticed the issue, too. Advertisement Yahoo’s tactic…

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Google wants to stop being just an ad company by 2020 | The Verge

 Share on Facebook (1,237) Tweet (348) Share (98) Pin (2) The technology industry is flush with companies forecasting the rapid growth of cloud computing over the next five to 10 years. Now Google, a relatively small player in the cloud market, has chimed in. Urs Hölze, senior vice president of technical infrastructure, predicted today at the Structure conference that Google’s cloud revenues would surpass its advertising…

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Subway Puts Fogle Behind It as Pitchman Gets 15 1/2 Year Term – Bloomberg Business

Subway Restaurants’ former spokesman Jared Fogle was sentenced to 15 years and eight months in prison, three years more than the maximum sought by the government, after pleading guilty to child-pornography charges in a deal that imposes lifetime supervision on the fallen sandwich pitchman. His sentencing Thursday in Indianapolis federal court largely ends a scandal…

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