Stream of Reading (Prepare to be Forwarded) – An Archive of What I'm Reading
Walk into any ad agency in the world and in 10 seconds something will become obvious. Everyone is young.While people over 50 comprise 42% of adults in the US, they comprise only 6% of agency employees. This is even more pronounced in creative departments where people over 50 make up about 0% of the population….
.entry-header Last week Reuters reported on the Harris Brand Survey: Apple Inc and Alphabet Inc’s Google corporate brands dropped in an annual survey while Amazon.com Inc maintained the top spot for the third consecutive year, and electric carmaker Telsa Inc rocketed higher after sending a red Roadster into space. The headline of the piece was…
When it starts in May, the General Data Protection Regulation (GDPR) requires consent for use of personal data from visitors to websites and apps. For this function, Janrain, Evidon and others are coming out with user-facing solutions. But brands also need to be concerned about what happens behind the scenes, in their site/app code —…
The publisher of Newsweek and the International Business Times has been engaging in fraudulent online traffic practices that helped it secure a major ad buy from a US government agency, according to a new report released today by independent ad fraud researchers. IBTimes.com, the publisher’s US business site, last year won a significant portion of…
Spotify, the world’s largest paid music service, will begin offering news and political coverage to lure listeners away from radio and podcasts from rival Apple Inc. Eight companies, including BuzzFeed and Refinery29, have agreed to produce programming for the new initiative, called Spotlight. One of the first shows will be a four- to seven-minute daily…
Just after noon on January 2, I was loading up a Vox Media site on an iPhone simulator to test something when I got a popup that excitedly said: Congratulations! Amazon.com User! You’ve been selected for a chance to get the $1000 Amazon Gift Card, Apple iPhone X 256G or Samsung Galaxy S8! Please Click…
Vox Media is investigating how a new weapon might eliminate malicious ads from its sites by 2019. Earlier this month, the publisher of sites including SB Nation, Vox and The Verge began testing sandboxing, a technique that loads its sites’ advertisements in separate windows, called iframes, to ensure the ads can’t do things like redirect…
Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even on Facebook they could show up inside an Instant Article or in the middle of a publisher’s video — all without the advertiser knowing where its ad appeared…
Cutting through the noise at Dmexco, the tentpole global event for the ad tech industry, isn’t for the fainthearted. The official talking points this year centered around brand safety and transparency, but the chatter that happened around the edges shows ad tech is still too cluttered and self-serving. One thing’s for sure: More ad tech…
In the scramble to prove digital advertising works, some legacy performance measurement systems used for traditional media auditing were retrofitted for digital. That’s produced “catastrophic” results for both brand advertisers and publishers, according to a media auditor executive who spoke to Digiday as part of our Confessions series, in which we exchange anonymity for candor….