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The Washington Post tests personalized “pop-up” newsletters to promote its big stories » Nieman Journalism Lab

One of the most effective ways to get people to click and read stories is also the simplest: personalize content for them based on what they’re already reading. To promote some of its biggest stories, The Washington Post has experimented with “pop-up” newsletters. Sent to the Post’s existing email subscribers (who don’t opt in), the…

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